Reading time: 6 mins 54 sec
Today we will talk about the very important aspect of Search Engine Optimization, which we know as Technical SEO.
Also, discuss the importance of technical SEO in detail.
Often we forget that apart from these two types, there is also a third type of search engine optimization which we call technical SEO.
If we talk in terms of technical SEO, then it would not be wrong to say that it is one of the most underrated parts of search engine optimization.
In which most bloggers never pay attention or even give very little attention to it.
But you might be surprised to know that the technical SEO of a website is weak.
So this has a bad effect on the Off-page and on-page SEO of that website.
If you want your website to rank easily in any SERP because of SEO.
So for that, you will have to work on technical SEO along with on-page and off-page SEO.
You can know the full potential of your website SEO.
So today in this article we will discuss what is technical SEO and how you can implement it on your blog or website.
Table of Contents
What is technical SEO?
To rank a website, search engines not only look at its keywords and backlinks.
But they look at both of these as well as the “technical analysis” of that website.
Technical analysis means examining the technical things of any website.
For example, how quickly a website loads, what is its architecture, whether it is user-friendly or not, all these things come under technical search engine optimization.
In simple words we understand
“In order to get our website rank in a good position in Google, the technical improvements that we need to make in it, we call it technical SEO”.
Things like coding, sitemap submission, site architecture, indexing, and crawling of your website come under this.
To keep improving these things on our website, we call it correcting technical SEO.
What is the importance of technical SEO?
Technical SEO is very important to get our website ranked on Google.
Google or any search engine nowadays does not like to rank a website with poor technical SEO.
Tries to keep that website out of the public eye as much as possible.
Because any search engine does not want its visitors to visit bad technical SEO sites and their user experience is going to be bad.
Today Google has started giving a lot of importance to the “loading speed and design responsiveness” of the website.
The website opens quickly and easily on every device.
Google likes to show it to people in its search.
Because such a website gives people a good user experience, which their work easier.
If the technical SEO of our website is not good.
So no matter how much we improve our On-Page SEO and Off-Page SEO.
Our chances of ranking at the top in Google will be almost negligible.
Because Google mostly prefers to show only those websites at the top that provide a very good user experience to the people.
Technical SEO plays a huge role in improving the user experience on our website.
That is why we should pay as much attention to technical SEO on our website.
Because right now it is just as important for your website.
Read This: How To Do SEO For Shopify Website
Technical SEO checklist and technical SEO skills
Now you all must have known what technical SEO is and why it is so important for our website.
So let’s not delay, Let us know what is technical SEO audit & examples of technical SEO in the step-by-step process with the help of which you can do your technical SEO.
-The work of doing technical SEO of any website starts when we buy a domain and host for it.
The domain has a lot of differences in the Google ranking of our website.
So the domain name should be taken very carefully.
Apart from this, hosting has a lot of impact on the loading speed of our website.
So for better technical SEO of our website, we should always take premium hosting.
-After purchasing the domain name for your website, go to the domain provider’s website and set your “preferred domain name”.
With this, Google will give attention to only one URL of the website in its search.
So that the technicality of your website will not be spoiled.
-After this, you must set up your website on “HTTPS” and also use an SSL certificate on it.
-After that, it is very important for you to customize the “robots.txt“ file by going to the root directory of your website’s settings.
So because of ranking the useless things on your website, Google will rank only those things that you want to be ranked.
-You have to know the layout of your website in such a way that it adapts easily to every device.
This means that it is responsive to every device.
Google gives more importance to mobile-friendly websites in its search.
-The “architecture and navigation” of our website should be very simple so that both the search engine and the user can get a good experience.
-The URL structure of the website should be as simple as possible.
-Many times people do a lot of heavy coding on the website to make it dynamic.
So along with its loading speed, its technical SEO also gets very bad.
That’s why we should avoid using heavy-coded themes as much as possible.
-Many broken links cause 404 errors on our website.
We also need to customize the 404 error message to let people know about it.
-Today more people run the Internet on mobile than on a computer.
So it becomes very important that our website can be loaded quickly on mobile devices as well.
For this, we should use AMP(accelerated mobile page)technology on our website
Technical SEO vs. on-page SEO
Talking about the difference between Technical SEO and On-page SEO, there is not much difference between these two, but still, we try to understand.
To rank our website in the top position in Google, whatever technical changes we make for the website, then this optimization process is called Technical SEO.
Technical SEO factors I see that noncontent factors are optimized, for which we work on the back end of our website, which tries to improve our website’s readability, load time, user experience UI, etc.
In Technical SEO, the website or block is made search engine friendly so that Google search engine can crawl and fast index your website.
On-page SEO is the process of optimization of a website and individual webpage, by which the ranking of the website or any individual web page increases on the search engine result page.
We call on-page SEO the method of optimizing the web page in the language.
On-page SEO includes things like content, title tag, headline, and many ranking factors in the website to correct or follow which our web page can be ranked in Google.
We fix the right internal things so that Google’s spider falls to our content.
Then there is no shortage in our webpage and the SEO factors directed by the search engine are able to match with those that make our website easy on Google. Be able to rank from.
Which of the following is not an aspect of technical SEO
By the way, many things do not come in technical SEO, some of them are important things.
- – Optimizing the keywords of your website.
- – Resolving your side errors
- – Creating an HTML sitemap for your website.
- – Create a robots.txt file for your website.
WordPress technical SEO
To improve WordPress technical SEO, we are doing so many things.
But below are some important technicalities that are useful for everyone.
Install SEO plugins
When you have done the complete setup of WordPress, then you should first install the SEO plugin in it.
There are many plugins on WordPress that can be useful in search engine optimization.
But I have seen only two plugins so far, the first of which is Yoast SEO and the second is Rank Math.
They have both free and paid versions.
But if you are a beginner, then the free version can be very useful for you.
With the Search Engine Optimization plugin, you can do many things like
- -You can correct your title and meta description.
- -You can optimize your content for a specific keyword.
- -You can analyze On-Page SEO.
- -Check reading difficulty.
- -You can manage redirection etc.
Read This: How To Use SEO For Youtube
When you have done so many things on your website, then what is most important to you is how you can track your website.
Tracking is also important to us because it is very important for us to assess the performance of our website properly.
For this also you have many options from which the most popular option is jet pack.
Many bloggers use Jetpack for tracking their websites.
But I use Google Analytics.
To install Google Analytics, you must first create a Gmail ID of your own.
Through Gmail ID, you can easily connect analytics to your WordPress.
Google Analytics gives us many things by analyzing which is the most important.
- -Conversion etc.
Google search console
The previous name of the Search Console is Google Webmaster.
This is the most important tool in our search engine optimization journey.
It’s absolutely free and it’s made by Google that’s why it’s a trusted tool.
When you create your profile in Search Console, you get so many benefits.
- -You can see the traffic of your website according to its location on it.
- -You can submit it on the sitemap of your website.
- -You can check the file of robots.txt.
- -You can request indexing.
- -Keep an eye on your organic traffic.
Note: Apart from this, you can also track impressions, clicks, CTR, and average position in it.
Tag manager or Google optimize
Google Analytics is a very good tool but very often it happens that it is not enough.
Mostly when you want to track your events and optimize your conversions.
Google Tag Manager is a great tool in which you can track your events.
Apart from this, you can also click, on form submission in it.
This is the most common and very big mistake that every blogger definitely makes on his blogging journey.
Due to the large image, the loading speed of your website increases a lot.
The bounce rate of your website increases and your ranking on Google also goes down.
There are many such image optimization WordPress plugins, with the help of which you can easily optimize your images.
The most important plugins in this are Smush and Tinyfy.
Apart from this, you can also easily compress your WordPress on a Tiny PNG website.
You can also install a caching plugin to increase the speed of your website.
When we do image optimization, there is a big difference in the ranking of our website.
Similarly, when we use a caching plugin on the site.
Then only positive results are seen on our website.
There are some important caching plugins that you can use very easily.
The most important of which are W3 Total Cache, WP Rocket, etc.
There are many premium hosting providers that offer CDN options in their plans.
Because of this, your side becomes very fast.
Because the content of your website is located on a nearby server.
Read This: Complete Hostinger Web Hosting Review
Today, in this complete article, we learned the importance of technical SEO.
If you also do not use Technical SEO on your website in the right way then your website ranking can suffer a great loss.
Like any other aspect of SEO, you should pay equal attention to technical SEO.
Has your website been affected by technical SEO?
Do you also think that technical SEO is very important for the ranking of any website?
So you can leave your comment below, and share this article with your friends.
You can also read my other articles.
- Top 65 Technical SEO Interview Questions And Answers
- Does Bold Text Help SEO
- How To Create The Perfect H1 Tag For SEO
- Google Announces Five Changes Coming To Mobile Search
- Benefits Of Using Semrush
What is the important component of technical SEO?
The accuracy of all three processes is ensured by good technical SEO
Why is technical optimization needed in SEO?
Technical SEO is essentially about building websites that search engines can crawl, read, and understand. Google indexes, crawls and ranks pages in three different ways.
What is technical SEO services?
Technical SEO involves making sure your website complies with search engine standards so that it may be easily examined and indexed.
What are the three pillars of technical SEO?
The prospects for your content will grow if you focus on the three SEO pillars of authority, relevance, and experience. This will also make link-building simpler. Now that you know everything you need to succeed with SEO, get to work!
What is technical SEO checklist?
The technical audit checklist has a number of items on it that can be used to evaluate and rate the technical aspects of the structure and content of a website.
what is a technical seo specification
A list of SEO elements that need to be modified or transferred to the new site that is utilized during website migration.
technical SEO techniques
Check to See If Your Website Is Mobile-Friendly
Ensure that users and crawlers may access just one version of your website.
Locate & Repair Broken Pages
Remain Current With Technical SEO Issues
Make use of HTTPS
Locate and correct Duplicate Content Problems
Focus on Core Web Essentials
Apply Hreflang to Content in Different Languages
Make Your Page Speed Faster
Make structured data available