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AMP is a must for any website. 

In This entire article, we will discuss or understand what is Google AMP?

And related all the questions to the topic

If any user who comes to your website does not have any problem opening the page of your website.

For that, the pages of your blog or a website should be loaded in very little time.

To ensure this, we use the AMP plugin on the website.

However, the timing of opening the website page also depends on your hosting server and the Internet.

But all these are secondary reasons, the main and permanent reason is this plugin.

You can make your website mobile-friendly with the help of these plugins.

Where does Google’s AMP start?

In order to improve the performance of mobile websites.

Google announced the Google AMP on 7 October 2007 with the help and talking to news publishers and technology-related companies.

Many publishers and technology companies such as LinkedIn, Pinterest, Twitter, and WordPress started this project together with Google.

AMP is an open-source website operation technology.

Which was designed so that the performance of the website can be improved and the user can be given a better user experience.

Google first showed the AMP version of web pages to the user in mobile search results in February 2016.

In the same year, Facebook launched its Instant Articles, which was believed to be a competitor of Google.

This is how Google AMP started and it is an integral part of many websites today.

What is Google AMP?

Google AMP works on the Simple Open source website and it is supported in almost every browser.

When the accelerator mobile page version of a website is created.

The HTML tag inside the source code of the standard page of the website becomes an inside for its page.

In this way, the version of the pages of any website is displayed.

When you use technology in the right way.

The pages of any website are quickly visible to the web crawler.

So the search engine and the referring website first search the link for the AMP version as compared to the traditional or old version.

Google’s technology proves to be very useful for search engine optimization because it loads the page very fast.

Now the question must be coming to your mind: how is the page able to load so fast?

In fact, AMP (accelerated mobile pages) load very fast because only the main content of standard pages is shown in it.

The widgets and extra content are on standard pages, they are not loaded in its amp version.

In this way, the size of any page is compressed and greatly reduced.

And the page gets loaded at super fast speed.

According to the Google report, the pages of any website shown in Google search results are loaded in less than 1 second.

While using 10 times fewer data than standard pages here.

What is the effect of AMP on SEO?

There are many areas in the world where internet connectivity is not very good and the speed of the internet is also very low.

In such an area, it becomes very difficult to use the Internet and open a webpage.

This technology can also be a good option in those areas so that people can open your web page quickly even if the connection speed is low.

According to a Google survey, it has been found that when any user opens the page of a website.

So it is able to wait only 2 or 3 seconds, in such a situation if the website takes more time then the user will go to some other website and take information from there.

It does not matter how much high-quality content is on your website.

Now you think that if you use this type of plugin.

Then it will greatly reduce the loading time of your website.

Using this plugin, the website opens in less than 1 second.

So you must have understood that by using this we can increase our traffic.

And can also give a better browsing experience to the user.

When the website loading speed is less then the traffic will also increase well and that is why search engine optimization gets a lot of support from this thing.

If the website speed is good then it will also affect the user and on this, the user will come to the website again and again.

Types of AMP

AMP is divided into three parts

1.Amp HTML

It is the HTML language in which the content of the website is set according to its need.

2.AmpJavascript

In this, it actually manages the content of the main source and makes the page load faster.

3. Google AMP cache

Most of the pages are displayed through Google Cache.

Apart from this, there are other big companies that support the cache.

Cloudflare is a company that provides services.

How to set up Google AMP?

Setting up Google AMP is very easy.

If you do not know about it, then no problem, you can follow the whole process step by step:

1. Install properly

First of all, you have to go to the official website of WordPress.

And search for the plugin named AMP and install it and then activate it.

But apart from this, you have a WordPress website.

Then you can also install and activate it by simply going to the plugin section.

Searching for the AMP plugin and then activating it.

After you install this plugin, activate it correctly.

2. Properly customize

When you have activated this plugin properly, you can customize Google Amp pages according to you.

3. AMP configuration

After doing all this, you will see its option on the left side in WordPress.

By clicking on which you can configure this option.

4. General settings

You can also put your logo and Google Analytics tracking in this plugin, apart from this, if you want to do anything else, and you cannot forget to save all the settings.

5. AMP advertising

There is also an option of Google AMP Advertising in which you can place your Google Adsense Ads.

You do not have to put the ad code, but inside it, you can only enter the pub-id of the AdSense account and data-ad-slot id.

When you copy the pub-Id and Data-ad-slot ID.

You have to paste it into your notepad and later you will get both these things in the code.

6. Social Sharing AMP

If you want to show the social sharing icon, then for this you have to create an account on it.

Here you will see different types of social sharing access icons.

You can select them from your choice and show them there.

You have to submit the ID of your social sharing platform there and it will be integrated directly into it.

If you want to see your website whether AMP has started working on your website or not.

Then for this, you have to take any URL of your website and put AMP in the back of it and search.

For example:

www.xyz.com/amp

Advantages of AMP

• -In today’s time 70 %to 80 % of people have started using smartphones.
• -Whenever these people are browsing, they use smartphones.
• -If we want to bring more traffic to our website then this can be a better option.
• -If the lesser user will get loading time, then the speed of the website will be high and they will also be able to browse easily.
• -In such a situation, due to the good speed of the website, users will stay with your website and they will come to your website, again and again, this will increase the traffic more and more.
• -All this stuff is very good from a search engine optimization point of view.
• -Because the web crawler of any search engine searches the AMP page faster than the normal pages.
• -And in this way, organic traffic to any website increases.
• -With this, you can also easily do the setting of auto ads in Google AMP.

Disadvantages of AMP

• -For quick loading of any website, only the main content is stored on the AMP page.
• -In this also there is an option to add Google Adsense, but the page contains Google Adsense or other advertisements, which are less in number.
• -The impressions are very less, due to which the revenue gets reduced considerably.
• -There is also no option of a comment box in this, so the user has to go to the non-AMP page of the website.
• -You have to pay to install your favorite theme in it, only a few themes work in it for the free version.
• -Once you have enabled AMP on your website, then Google will allow only AMP pages to be consumed on your website’s mobile.
• -In this condition, if you disable it, all the pages are indexed and they will get a 404 error message.
• -Therefore, the website, which is very big, has many posts on it, it becomes very difficult to disable it.

How to AMP help small businesses

We learned a lot after Google AMP in this complete article.

If you are a developer or a small business owner, then AMP can prove to be very beneficial for you.

In which it is very easy for a developer to use AMP.

But it is not easy for a small business owner to use it on his website.

You need to have some technical knowledge to use it.

Here we will know about some such methods, with the help of which you can easily implement them:

1. Using it directly

You will be happy to know that there are some cms platforms that support AMP.

If we talk about the most popular platform then it is WordPress.

WordPress has made its process so easy that it is very simple to implement inside it.

Apart from this, many other platforms such as Joomla and Drupal can use an amp.

2. Coding it directly

This is considered the most difficult method because in this you have to edit the code of your website and set it up.

For this, you should have a good understanding of HTML, CSS, and JavaScript.

You should have a little knowledge of these technical languages ​​and also a little experience with the help of which you can easily work in it.

3. WordPress, Drupal, and Joomla

Most of the websites in the world are built on WordPress, the good news is that it is very easy to implement it on WordPress.

If your website is on WordPress, then you can easily translate your post to AMP by just using the amp plugin.

If we talk about Drupal, then you can use the Drupal AMP module for AMP.

Whereas for Joomla you can use a wp amp.

Conclusion

How did you like this post What is Google AMP?

I hope you have got all the important information related to this.

We have talked about the advantages and disadvantages of Google AMP.

Apart from this, we also learned how it works.

In the era of smartphones, everyone wants to reach the right user, so Google has made a big change by bringing this.

If you found the information helpful on Google Accelerated Mobile, then definitely share this post with your friends.