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Today we are going to talk about 301 vs 302 redirects for SEO in this article.
If you are a content creator, and you are dealing with SEO.
So you must have heard the name of redirection in your online journey.
But do you know what is redirection?
Where is it used?
And most importantly, 301 vs 302 redirect difference?
If you want to know the answers to these questions.
So you have to read this article completely.
In which we have tried to give all the information related to redirection.
Let us first know what is redirection?
So let’s start.
What Is Redirection?
Whenever we send our readers & Search Engine robot from one URL to another URL.
So we redirect our first URL to the second one.
Because if anyone clicks on our first URL, then automatically he goes to the second URL, we call this process redirection.
Now the biggest question arises here why do we send users and search engine bots from one URL to another.
We do this when we accidentally change the URL we already created.
But I would like to tell you that the URL of any page or post can’t be changed, it can definitely be redirected.
Apart from this, when we delete any content from our website, then a 404 error comes on the URL of that webpage.
This happens because there is no longer any content on that URL.
That is why here we redirect the URL, due to which it can reach the relevant content of our website.
Note: If you change your link or delete any content, redirection becomes very important from an SEO point of view.
Types Of Redirection
So far we have understood what redirection is, now we know how many types of redirection.
In redirection the most used in SEO are
- – 301 Redirection
- – 302 Redirection
What Is A 301 Redirect?
“301 redirect” means “when we permanently redirect the old URL of one of our sites to the new URL.”
301 Redirection if a user or a search engine bot clicks on our old URL, they are automatically redirected to the new URL.
But if we do not use 301 redirects then a 404 error comes on that web page.
Because of this, the user experience coming to our website is bad.
And because of this, the ranking of our website is impacted in the SERP (search engine result page).
But if we use 301 Redirection on our website in the right way, then our users and search engines will make old URLs into new ones and they automatically reach the new URL easily.
The biggest advantage of this redirection is that the web page we do 301 redirects to.
So all the values of the page such as backlinks, SERP ranking, etc are also transferred to the new URL.
301 redirect SEO is very important from an SEO perspective and it is used a lot.
When Should 301 Redirects Be Used?
Here I am going to tell you it’s very common to use such as:
- – When you migrate permanently to a new domain.
- – When you switch from HTTP to HTTPS to make your website more secure.
- – When you want to change the URL structure of your website permanently.
- – When you merge two or more pages or websites permanently.
- – When you fix duplicate content on your website.
- – When you change the URL of a webpage permanently.
What Is A 302 Redirect?
It is used to change the location of the page just like 301.
But 302 redirect is used for a short time, it is not for permanent shifting.
302 temporary redirect use for a few hours or a day.
This is mostly needed when you update one of your pages.
“You redirect your users and crawlers to another website till your page is updated.”
But once your page is updated, a 302 redirect is not required.
After that, only the updated page is visible to the user and the crawler of Google.
There is no change in any kind of link in this as it is only used for a short time.
There is no need to index the URL in this.
When Should a 302 Redirect Be Used?
Here I am going to discuss common use such as:
- – When you want to get feedback about the new page without affecting the ranking of your old page.
- – When you want to test the functionality or design of a webpage.
- – When you want to send your user to a new website or page for a short period of time.
- – If you are running a promotion and want to redirect your visitors to the sales page temporarily.
How Do Both Types of Redirects Affect SEO?
If seen, redirects are an important factor in the SEO of any website.
Because of this, you can be assured that the journey of all the users visiting your website is not infected through any broken link.
Because of this, the crawling and indexing of the pages of your website are also done by the search engines correctly.
If you really want the search engines to index all the new URLs of your website that you have created properly.
So you must use a 301 redirect for that.
Whatever changes happen on your website due to this redirect are permanent.
Which shows Google to index only the new URL on your website.
If there is a page or post on your website in which you have created many important backlinks.
And you want that whatever URL you have created should replace the old URL, for this also you should use 301 redirects.
If you do not want permanent change on your website, then you can use 302 redirect SEO for that.
For example, if you update duplicate content, from HTTP to HTTPS, then there is no change in the ranking of your website due to this.
And apart from this, it does not affect the links made on these pages.
How Do You Implement Redirections?
Whether you have created your website on Blogger or WordPress, redirection is used in both.
But there are many people who make a mistake in doing this.
So we have told you the step-by-step process below, first, we will talk about Blogger, after that we will talk about WordPress.
Blogger Redirection Setup
- Step1– First of all, you have to go to the setting option in the support of your blogger, there you have to go to the setting of error and redirect.
- Step 2– Then you have to go to the option of Custom Redirect and click on the button with Add.
- Step 3– Now you have to add your old URL in “From“, and in “To” my new URL in which you want to redirect your old URL.
If you want to do permanent (301 Redirect) then turn on the option of Permanent.
But if you want to do temporary(302 Redirect) then turn off Permanent.
After that you just have to click on “Ok“, thus the URL of your blogger website will be redirected.
WordPress Redirection Setup
- Step1– First of all you have to install a plugin in WordPress named Redirection.
- Step2– Activate it after installing it.
- Step3– After activating the plugin, you have to click on its setting.
- Step4– As soon as you click on its setting, its dashboard will appear in front of you, here you have to click on the redirect option.
- Step5– After that, you have to click on “Add New Redirect“.
So you have to add an old URL to the source URL and add a new URL to the target URL.
You have to choose the option of redirection in the group and then click on the button to add a redirect.
In this way, the process of redirection will be completed on your WordPress website.
Note: Through these simple processes, you can improve the SEO of your website by redirecting the web page on your WordPress or Blogger website.
What’s Google’s Take On This?
Google’s John Mueller says this:-
A Remark on 404s
When we are talking about redirection today, then we should not forget the 404 code in this article.
I will try to explain to you briefly about this code because it is also a common error, due to which our SEO is affected.
“404 is a kind of error but it is not counted in the redirection, this is a simple error code that means “Not Found“.
When this error comes on our website, when we delete a web page from our website and server, the link to that page still remains.
When a user visiting one of our websites clicks on that link, he sees something like this written – 404 “Page Not Found”.
Due to this, there is a wrong effect on the SEO of our website, which affects our user experience as well as ranking.
It is very frustrating for any visitor to get a dead page.
That’s why we use 301 & 302 redirects.
Which completely solves the error of “Page Not Found” from our website.
If you want to know about the 404 error on your website, then you simply have to go to your Google Search Console.
In that you have to go to the section of “Coverage“, there you will see all your 404 errors.
You can click to open each URL that is having this problem.
Note: 301 vs 302 redirect checker, you should always keep checking the report of your website by going to your search console on a daily basis, because the search console is best for that work.
Whatever error is on your website, it should be fixed immediately.
301 vs 302 Redirects For SEO, What Is The Difference Between Them?
To understand these two redirects, it is very important to understand their differences.
So let us try to understand it.
Firstly 301 Redirects
- – 301 Redirection is done permanently.
- – In this, all the values of the old URL are shifted to the new URL.
- – We want to index 301 Redirect new URL.
- – It is used the most.
Then, 302 Redirects
- – 302 Redirection is done temporarily.
- – In this, the value of the old URL is not shifted to the new URL.
- – 302 Redirects I do not want to index the URL.
- – It is used very rarely.
Today in this article we got complete information about 301 vs 302 Redirects For SEO.
And most important what is the difference between 301 and 302 redirects.
My biggest reason for writing this article was that it is very important for any content creator to be aware of it.
Because there are many bloggers who do not know about them and they use any redirect anywhere.
Due to this, there is a direct impact on their website SEO ranking.
Along with the user experience on their website, their ranking also increases the risk of getting down.
In this article, it has been very well explained how we have to use which redirect in which situation.
If you liked this article then comment below and share it with your friends.
You can also read my other articles.
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Which redirect should you use for SEO?
There are so many redirects, and they all have different uses.
When we work on the SEO ranking of our website, we want it to be changed permanently.
For that, we use 301 redirects here so that the search engines index our page properly.
But on the other hand when we use 302 redirects on our website, then the search engine knows that there is a temporary change.
If you want to make changes to your website on time, then you should use this redirect.
Do 302 redirects affect SEO?
When you use it properly, it does not affect your SEO.
When you use this redirect, the search engine indexes your page in it.
There is no value shift in this redirect because Google knows that it is temporary.
Is 302 redirect good for SEO?
301 Redirect many SEO experts consider this to be a very good practice.
While both the redirects are largely the same.
But from an SEO point of view, a permanent redirect is a good way.
Due to 301 Redirect, the search engine and the user know correctly that the page has been permanently shifted by someone to the URL.
Are 301 redirects a Google ranking factor?
When you use it correctly, it has no effect on your website’s ranking.
That is why we can say that it has an effect on Google’s ranking.