Common Types Of SEO: The Essential Guide

Reading Time: 7 mins 40 sec

In this article, we will know what are the common types of SEO.

In the present time, it is the era of online marketing.

Common Types Of SEO

And we have many such important tools in the online world but many businesses ignore them.

You will not believe it knowing that even today more than 65%+ of the business do not know about the SEO strategy properly.

If you do not know about it, then you do not need to panic.

Because today we are going to tell you very well about its common type.

Which I believe can prove to be very effective for your business.

So let’s get started.

Read This: Optimize Social Media Pages For Enhanced Search Performance

Full form of SEO

The full form of SEO is Search Engine Optimization.

In which we bring our website to a higher ranking on the search engine result page (SERP).

There are many techniques in this, due to this, more and more traffic comes to our website.

Our biggest reason for doing this is that we want our website to be ranked on the first page of Google.

With the help of which maximum audience can come to our website for free.

What is the target of SEO?

Mostly this process is targeted at website organic links and search engine placement pages.

The reason we use this technique is that we can get our website ranked on the search engine page.

But for this also we have to do this process very carefully and by understanding the placement of our website and optimizing in the same way our website has to be ranked.

Apart from this, if you are taking time in this process, then you can also suck the second option for this, which is a paid search ad.

This option is mostly used in traditional marketing.

Define SEO State types of SEO

The full form of SEO is Search Engine Optimization, meta tags, and keywords, Because of these we get to know about our on-page SEO, and after that, we and grandfather can improve our website, due to which it can easily stay in the search engine get it.

Read This: How To Do Fiverr SEO

On-page SEO

On-page SEO If I do not try to explain here in a simple way, then this is one such practice in which we improve the web pages of our website to get search engine ranking and organic traffic.

In this, we need relevant publishing, with high-quality content along with our headline HTML tag, title, meta, and header, as well as images, special care has to be taken.

4 types of SEO

If we talk about SEO type here, then it is of four types.

  • – On-page SEO
  • – Off-page SEO
  • – Technical SEO
  • – Local SEO

Types of on-page SEO

If we want to bank our content on high quality then we should know on-page SEO techniques later such as:

  • – Always publish high-quality content
  • – Optimize page content
  • – Optimize images
  • – URL Optimization
  • – Internal and external links
  • – Optimize page title and matter description.

Two types of SEO in digital marketing

If we talk about two SEO types, then it is On-page SEO and Off-page SEO.

What are the types of SEO in digital marketing

There are many types of SEO in digital marketing which are as follows.

  • – White-Hat SEO
  • – Black-Hat SEO
  • – Grey-Hat SEO
  • – International SEO
  • -Local SEO

Read This: How To Choose Domain Name For Business

Why is SEO important?

If you do not know about search engine optimization, then it is a process in which you use to get your website and content highly ranked on SERP.

This is very important because it brings organic traffic to your website.

Organic traffic simply means that you do not have to pay for this, it is absolutely free.

When you bring your website to a high rank in any search engine with the help of this.

So the trust of your visitors increases in you and due to this, you can easily reach a very relevant targeted audience.

Apart from this, if you have some money to invest, you can also look toward Pay Per Click campaigns.

PPC means that you are bringing traffic to your website by paying to Google or any other platform.

Explain the techniques of SEO

Search Engine Optimization Technique is divided into two very big categories:

First comes the white hat SEO techniques and second comes the black hat SEO techniques.

The white hat SEO technique is a technique in which we apply only the parameters set by the search engine on our website.

This means that we do not go against the search engine in this technique.

But the black hat technique is such a technique in which we do the work that the search engine has banned.

We also call this technique spamdexing in other words.

Important common types of SEO

There are many such SEO options that you can easily use for your business.

Given some examples below, the help which you can understand very easily:

Enterprise SEO

If we talk about large-scale SEO, such as E-commerce and International Blogs.

Such organizations have a huge audience, but there is equal and huge competition.

For this reason, the role of search engine optimization becomes very important here.

If large organizations like this use search engine optimization strategies for their business.

Then they get a better way to grab their targeted audience.

And as far as it is concerned to compete with your competitors on such a large level.

For this, you get good benefits through search engine optimization.

If we understand through an example: 

Do you think a new website can compete with the BBC News website?

One advantage of such a large website is that it has already created many backlinks.

With a very big website, the other is that it is creating backlinks every day.

That’s why we should understand that one should work with strategy.

And if we do not get the work of this, then we must take the help of a professional.

Read This: 7 Web Development SEO Best Practices

Google map SEO

When we talk about Map SEO, such as Google Maps, Apple Maps, and many famous navigational tools.

Adopt this copy of this method to increase this search engine ranking.

And because of this, local SEO becomes a very important part here.

If we understand it by example:

Then if your user is moving to a new city and is hungry.

And his train will stop on the platform for some time only.

What will he do now?

For that, he will open a navigation app on his mobile and see which food shop is near the station.

If he searches on the navigational app “Pizza Shop Near Me“,

And if you have properly optimized your website for the local area.

Then, first of all, it will know about your website.

Because of this, he will easily give you his order.

In this way, both your company and website can benefit a lot.

Local SEO

In our own city itself, we can see many such businesses that have become experts in national and international SEO as well as local SEO.

If we talk about only local search engine optimization.

Then you have to list yourself in the specific directories of your city.

Because of this, you get the right kind of backlinks.

And use only location-specific keywords on your website.

Due to this, you can grab creamy customers nearby.

Local SEO is very important for any local business if it needs the right traffic on its website or physical business.

With the help of this strategy, you can easily rank on Google’s SPRP.

The biggest advantage of this is that no matter how big your city is.

But the competition is very less in it.

Competition simply means that you get a huge chance you can easily be successful and bring high traffic to your website.

There are such situations in which the risk is very low and the chances of getting a high reward are very high.

Read This: SEO Or SEM Which Is Better

Types of SEO keyword

There are several types of keywords in search engine optimization, such as:

  • -Long-tail.
  • -Short Tail.
  • -Product Defining.
  • Intent targeting.
  • -Review
  • -Customer Defining.
  • -Short term.
  • -Middle terms.
  • -Extra Long terms.
  • -Geo-targeting
  • -Long-term etc.

All such keywords are considered very powerful in their own place.

If we apply it correctly, then our search engine optimization report is of great benefit in this.

Important types of SEO services

No matter what kind of SEO you need.

This type of service definitely benefits you.

What kind of website do you have? What kind of content have you put in it? What kind of backlinks have you created?

All these are very important factors that make your search engine optimization strategy successful.

Below are some such search engine optimization services that provide you with all these facilities:

1. Website design

We talked about it earlier and SEO and UX are very closely related to each other.

Google has made its algorithm in such a way that it selects only those websites on which there is some kind of answer to that specific search.

That is why the worst thing that can happen to you is that you have not designed your website properly.

Because of this Google is never going to rank your website.

Web designing is the foundation for growing the search engine optimization strategy.

If your website was optimized properly and has some backlinks.

To be successful, you just need to put good content on your website, due to which you can get ranked easily.

2. Building high-quality backlinks

When backlinks have a great impact on website authority.

If we consider backlinks, which is the off-page ranking factor of our content.

The simple meaning of backlinks is that when you connect your website to any other website, it is called a backlink.

If you want to go to backlink building services, then for this you will not have to have a lot of authority on your website.

 Because of this your content will rank on Google.

Read This: How To Target Keywords With Blog Posts

3. Content marketing

There are many such SEO companies that provide content marketing services.

Which writes properly optimized content for your website or blog.

Apart from this, whatever happens on their list, they do for you.

Most of these companies focus on local business when it does content marketing for someone.

If you want to make your content one more, then the first process is that you have to choose the right keywords for your content.

For this, you have to bring consistency to writing content.

Because Google loves those websites that are consistent in their work.

This means that you have to put at least three to four posts or articles on your website every week.

Because of this Google will have faith in you and it will understand that you are an authentic website.

4. Citation cleanup

Last, but not least, the search engine optimization service also helps you in clearing your citation from Google.

In many such cases, it has been seen that this search engine penalizes many websites if they find out that the links on that website are being sold and bought.

Apart from this, even if you keep low-quality content on your website, there may be a problem anyway.

That is why you should keep deleting such kinds of problematic things on your website.

Due to this, you can make this search engine optimization strategy successful.

Read This: How To Do Keyword Research Step-By-Step

Types of SEO content

The search engine optimization strategy is completely dependent on the entire content.

That’s why we should know what content is and how many types it.

The definition of content is as follows, “Now we put something on any platform according to our experience”, It is called content.

According to the platforms, the content is divided into four parts.

  • Video content
  • -Audio content.
  • -Return content
  • -Infographic content.

But when we create content, there are many types of it such as:

  • -Blog content
  • -Short-form content
  • -Long-form content.
  • -Social media content.
  • -Evergreen Content.
  • -Holistic Content.
  • -Pillar Content.
  •  Data late content.
  • -Affiliate Content.
  • -Leadership Thought Content

Best free SEO tools

  • MOZ
  • SEMRush
  • Ahrefs
  • Google Trends
  • Google search console
  • Ubersuggest
  • Bing webmaster
  • Google Analytics
  • Woorank
  • SEOptimer
  • Page speed insights

Read This: What Is Meant By Indexing In SEO


We got to know very well what is the common types of SEO.

Apart from this, we touched on many such points, with the help of which you can make your search engine optimization strategy successful.

If you work consistently, then no one can stop your website from being ranked in search engines.

Just focus on creating content and publishing it.

So that any search engine or your user can trust you.

Because no one will believe you until you can rank.

If you liked this article, then you can comment below.

Apart from this, you can also read my other articles and also share them with your friends.

Read Also


What are the 3 types of SEO?

On-page SEO
Off-page SEO
Technical SEO

What are all the types of SEO?

Technical SEO
On-Page SEO
Content SEO
Off-Page SEO
Local SEO
Mobile SEO
eCommerce SEO

What are your top 3 SEO techniques?

Examine the best-performing pages of your closest competitors.
Analyze the keyword gaps across competitors.
Find the broken backlinks of your competitors and copy them.
Make use of internal links to boost page two ranks.
Remove harmful links.

Which type of SEO is best?

While maintaining the integrity of your website in accordance with the terms of service of the search engine, white-hat SEO raises your search engine rating on the SERPs.

What are the 3 C’s of SEO?

content, code, and credibility

Sunny Grewal

With more than five years of experience, Sunny Grewal is a genius at SEO. They have been helping businesses in managing the continually changing field of search engines since 2019. Sunny Grewal is serious about optimizing websites for search engines and likes to share their SEO knowledge through clear and useful articles.

Leave a Reply