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Today we will talk about the very important aspect of Search Engine Optimization, which we know as Technical SEO.
Also, discuss the importance of technical SEO in detail.
Whenever it comes to SEO, the first two types that come to our mind are off-page SEO and on-page SEO.
Often we forget that apart from these two types, there is also a third type of search engine optimization which we call technical SEO.
If we talk in terms of technical SEO, then it will not be wrong to say that it is one of the most underrated parts of search engine optimization.
In which most bloggers never pay attention or even give very little attention to it.
But you might be surprised to know that the technical SEO of a website is weak.
So this has a bad effect on the Off-page & On-Page SEO of that website.
If you want your website to rank easily in any SERP because of SEO.
So for that, you will have to work on technical SEO along with on-page and off-page SEO.
You can know the full potential of your website SEO.
So today in this article we will discuss what is technical SEO and how you can implement it on your blog or website.
What is technical SEO?
To rank a website, search engines not only look at its keywords and backlinks.
But they look at both of these as well as the “technical analysis” of that website.
Technical analysis means examining the technical things of any website.
For example, how quickly a website loads, what is its architecture, whether it is user-friendly or not, all these things come under technical search engine optimization.
In simple words we understand
“In order to get our website rank in a good position in Google, the technical improvements that we need to make in it, we call it technical SEO”.
Under this, things like coding, sitemap submission, site architecture, indexing, crawling of your website come under this.
To keep improving these things on our website, we call it correcting technical SEO.
What is the importance of technical SEO?
Technical SEO is very important to get our website ranked on Google.
Google or any search engine nowadays does not like to rank a website with poor technical SEO.
Tries to keep that website out of the public eye as much as possible.
Because any search engine does not want its visitors to visit bad technical SEO sites and their user experience is going to be bad.
Today Google has started giving a lot of importance to the “loading speed and design responsiveness” of the website.
The website opens quickly and easily on every device.
Google likes to show it to people in its search.
Because such a website gives people a good user experience, due to which their work becomes easier.
If the technical SEO of our website is not good.
So no matter how much we improve our On-Page SEO and Off-Page SEO.
Our chances of ranking at the top in Google will be almost negligible.
Because Google mostly prefers to show only those websites at the top which provide a very good user experience to the people.
When technical SEO plays a huge role in improving the user experience on our website.
That is why we should pay as much attention to technical SEO on our website.
Because right now it is just as important for your website.
Technical SEO checklist & Technical SEO skills
Now you all must have known what technical SEO is and why it is so important for our website.
So let’s not delay, let us know what is technical SEO audit & examples of technical SEO in the step by step process with the help of which you can do your technical SEO.
-The work of doing technical SEO of any website starts when we buy a domain and host for it.
The domain has a lot of differences in the Google ranking of our website.
So the domain name should be taken very carefully.
Apart from this, hosting has a lot of impact on the loading speed of our website.
So for better technical SEO of our website, we should always take premium hosting.
-After purchasing the domain name for your website, go to the domain provider website and set your “preferred domain name”.
With this, Google will give attention to only one URL of the website in its search.
So that the technicality of your website will not be spoiled.
-After this, you must set up your website on “HTTPS” and also use an SSL certificate on it.
-After that, it is very important for you to customize the “robots.txt” file by going to the root directory of your website’s settings.
So that because of ranking the useless things on your website, Google will rank only those things that you want to be ranked.
-You have to know the layout of your website in such a way that it adapts easily to every device.
This means that it is responsive to every device.
Google gives more importance to mobile-friendly websites in its search.
-The “architecture and navigation” of our website should be very simple so that both the search engine and the user can get a good experience.
-The URL structure of the website should be as simple as possible.
-In order for Google and other search engines to crawl our website quickly.
We must include its “XML sitemap” in Google Search Console and Bing Webmaster Tools.
-Many times people do a lot of heavy coding on the website to make it dynamic.
So along with its loading speed, its technical SEO also gets very bad.
That’s why we should avoid using heavy-coded themes as much as possible.
-Many broken links cause 404 errors on our website.
We also need to customize the 404 error message to let people know about it.
-Today more people run the Internet on mobile than on a computer.
So it becomes very important that our website can be loaded quickly on mobile devices as well.
For this, we should use AMP(accelerated mobile page)technology on our website
Technical SEO vs on-page SEO
Talking about the difference between Technical SEO and On-page SEO, there is not much difference between these two, but still, we try to understand.
To rank our website on the top position in Google, whatever technical changes we make for the website, then this optimization process is called Technical SEO.
Technical SEO I see that noncontent factors are optimized, for which we work on the back end of our website, which tries to improve our website’s readability, load time, user experience and UI, etc.
In Technical SEO, the website or block is made search engine friendly so that Google search engine can crawl and fast index your website.
On-page SEO is the process of optimization of a website and individual webpage, by which the ranking of the website or any individual web page increases on the search engine result page.
We call on-page SEO the method of optimizing the web page in the language.
On-page SEO includes things like content, title tag, headline, and many ranking factors in the website to correct or follow which our web page can be ranked in Google.
We fix the right internal things so that when Google’s spider falls to our content.
Then there is no shortage in our webpage and the SEO factors directed by the search engine are able to match with those that make our website easy on Google. Be able to rank from
Types of technical SEO
If we talk about technical SEO type, then it is itself a type of technical SEO, that is why we discuss the type of SEO here, and how many they are.
- – Blackhat SEO
- – Whitehat SEO
- – Gray Hat SEO
- – On-page SEO
- – Off-page SEO
- – Technical SEO
- – International SEO
- – Local SEO
- – Content SEO
- – Ecommerce SEO
- – Mobile SEO
- – Negative SEO
Which of the following is not an aspect of technical SEO
By the way, many things do not come in technical SEO, some of them are important things.
- – Optimizing the keywords of your website.
- – Resolving your side errors
- – Creating an HTML sitemap for your website.
- – Create a robots.txt file for your website.
WordPress technical SEO
To improve wordpress technical SEO, we are doing so many things.
But in the below some important technicalities which are useful for everyone.
Install SEO plugins
When you have done the complete setup of WordPress, then you should first install the SEO plugin in it.
There are many plugins on WordPress that can be useful in search engine optimization.
But I have seen only two plugins so far, the first of which is Yoast SEO and the second is Rank Math.
They have both free and paid versions.
But if you are a beginner, then the free version can be very useful for you.
With the Search Engine Optimization plugin, you can do many things like
- -You can correct your title and meta description.
- -You can optimize your content for a specific keyword.
- -You can analyze On-Page SEO.
- -Check reading difficulty.
- -You can manage redirection etc.
When you have done so many things on your website, then what is most important to you is how you can track your website.
Tracking is also important to us because it is very important for us to assess the performance of our website properly.
For this also you have many options from which the most popular option is jet pack.
Many bloggers use Jetpack for tracking their websites.
But I use Google analytics.
To install Google Analytics, you must first create a Gmail ID of your own.
Through Gmail ID, you can easily connect analytics to your WordPress.
Google Analytics gives us many things by analyzing which is the most important.
- -Conversion etc.
Google search console
The previous name of the Search Console is Google Webmaster.
This is the most important tool in our search engine optimization journey.
It’s absolutely free and it’s made by Google that’s why it’s a trusted tool.
When you create your profile in Search Console, you get so many benefits.
- -You can see the traffic of your website according to its location on it.
- -You can submit it on the sitemap of your website.
- -You can check the file of robots.txt.
- -You can request indexing.
- -Keep eye on your organic traffic.
Note: Apart from this, you can also track impressions, clicks, CTR, and average position in it.
Tag manager or Google optimize
Google Analytics is a very good tool but very often it happens that it is not enough.
Mostly when you want to track your events and optimize your conversions.
Google tag manager is a great tool in which you can track your events.
Apart from this, you can also click, form submission in it.
This is the most common and very big mistake that every blogger definitely makes on his blogging journey.
Due to the large image, the loading speed of your website increases a lot.
The bounce rate of your website increases and your ranking on Google also goes down.
There are many such image optimization WordPress plugins, with the help of which you can easily optimize your images.
The most important plugins in this are Smush and Tinyfy.
Apart from this, you can also easily compress your WordPress on a Tiny PNG website.
You can also install a caching plugin to increase the speed of your website.
When we do image optimization, there is a big difference in the ranking of our website.
Similarly, when we use a caching plugin on the site.
Then only positive results are seen on our website.
There are some important caching plugins that you can use very easily.
The most important of which are W3 Total Cache, WP Rocket, etc.
There are many premium hosting providers that offer CDN options in their plans.
Because of this, your side becomes very fast.
Because the content of your website is located on a nearby server.
Today, in this complete article, we learned the importance of technical SEO.
If you also do not use Technical SEO on your website in the right way then your website ranking can suffer a great loss.
Like any other aspect of SEO, you should pay equal attention to technical SEO.
Has your website been affected by technical SEO?
Do you also think that technical SEO is very important for the ranking of any website?
So you can leave your comment below, and share this article with your friends.
You can also read my other articles.
- Google Broad Core Update
- 11 Benefits Of Using Semrush
- Hostinger India Reviews 2022
- Google Autocomplete SEO Guide
- Technical SEO job description
What are the technical SEO?
Technical SEO simply means that when you properly optimize your website and server properly.
Because of this search engine gets to crawl and index your website easily.
What should we do a technical performance for SEO?
Here are some actionable technical SEO tips:
-Your website should be mobile-friendly.
-The loading page speed of your website should be very fast.
-You should fix all the errors on your website.
-Internal links should be optimized.
-Use Alt text in your image, etc.
Is SEO a technical skill?
With search engine optimization, you can increase the visibility of your brand.
Because of this, no visitor is bothered by coming to your website and he gets the desired content from your website.
You should optimize all the pages properly except with your homepage.
What are the main benefits of SEO?
SEO has many benefits such as:
– You can bring more and more customers to your website through organic search.– By this, you can acquire creamy customers.
– Because of this, it is easy to focus on the user experience.
– Your brand awareness also improves.
Because of this, you stay updated in any of your industries.
-This is the work to be done in the budget.
– It can be easily tracked.
What are SEO technical issues?
There may be a variety of SEO technical issues on our website such as:
– Duplicate Content
– Deteriorating mobile experience.
– Doing bad link building.
– Bad navigation.
– Not doing image optimization in the right way.
– Creating large and unreadable URLs.
– Speed slow.