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In this article, we will discuss the technical SEO Full Guide.
Do you know what Technical SEO is and how to do it to rank any website in SERP (Search Engine Result Page)?
Apart from On-Page SEO and Off-Page SEO, Technical SEO is also needed if you want to rank your website.
But this technical SEO for beginners will surely help you to take a step ahead.
If you have done On Page and Off Page SEO and have not done Technical SEO then there is very less chance of your website getting ranked in SERP.
Because without Technical SEO, Google does not understand your website, which is why Technical SEO is more important than Off Page SEO.
There are so many bloggers who pay more attention to On Page and Off Page SEO and ignore Technical SEO.
Due to this, their website is not able to rank in Search Engine.
If you want to know Technical SEO then you have come to the right place.
Today we will tell you how you can rank your website on the Search Engine Result Pages with the help of Technical SEO.
Table of Contents
Here We Start Technical SEO Full Guide, But Firstly Technical Seo Definition
The process of improving a website’s technical elements in order to increase its visibility and ranking in search results is known as technical SEO.
To make sure that search engines can quickly crawl and index the website’s pages and that it is optimized for search engine ranking factors, it is necessary to optimize the website’s structure, performance, and code.
Technical SEO’s primary elements include:
- Site Speed Optimization
- Url Structure And Redirects
- Schema Markup And Structured Data
- XML Sitemap Creation
- Robots.Txt File Configuration
- SSL Certification
Website owners can increase their website’s visibility and rating on search engines by performing regular technical SEO audits and applying best practices.
In order to make sure that a website is both user-friendly and search engine optimized, technical SEO is necessary.
Why Is Technical SEO Important?
To rank any website in the Search Engine Result Page, much On-Page SEO and Off-Page SEO is necessary.
As much as Technical SEO is important because it is very important that the Search Engine understands your website well and what is happening on the site, it is important to correct mistakes
In your website, it is very important to tell Google the loading speed of the site, SSL Secure, and which page you do not want to show to Google’s crawl.
If your website has good technical SEO then it will not take much time for Google to understand your website
Due to this, it will not take much time for your website to be ranked on the first page in SERP (Search Engine Result Page).
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Technical SEO Best Practices
To optimize your website for technical SEO, you can stick to a number of best practices. These consist of:
1. Optimizing Website Architecture
Making sure that your website is clear and user-friendly structured is part of optimizing website architecture. This includes making a sitemap, employing clear navigation options, and improving internal linking.
2. Improving Website Speed
The coding of your website should be optimized, graphics should be compressed, and a content delivery network (CDN) should be used.
3. Canonical URLs
Search engines understand which version of a webpage to index thanks to canonical URLs. This is crucial if your website contains duplicate content or if the URL of a page has changed. To prevent confusing search engines and harming your website’s ranking, be careful to use canonical URLs.
Website’s Technical SEO Checklist
By the way, it is very easy to do Technical SEO on any website.
But when you do not know on which basis of Technical SEO you optimize the factors of your website.
Then how will you do Technical SEO on your website, then for this, it is very important to know by optimizing which factor you can rank your website.
So let’s know about those technical factors, by correcting which you will be able to rank your website on the first page in SERP (Search Engine Result Page).
1. Must use SSL (HTTPS)
The full name of SSL is “Secure Socket Layer” and it is very important to use it in technical SEO because it is such a technology that establishes an encrypted link between the server and the client.
So that a secure connection is available between the website and the browser.
The use of SSL in the website is necessary because Google has given a lot of importance to SSL activation in the ranking factor.
This means that if you do not use SSL on your site, then your website will not be able to rank on the search engine.
Now some people will have questions about what SSL is.
When you open a website, then you must have seen that there is a lock sign before the website which means that the site is completely secure and it has SSL.
Activate due to which HTTPS is placed before the name of the domain (website).
2. Create and Update the Website XML Sitemap
Website’s XML Sitemap means the map where we have all the important pages of our website that we want to show to Google’s Crawler.
Secondly, by doing this, Google does not need to find our pages much.
All the pages are found in the place, which makes the work of the search engine easy and it is also easy to index the crawler.
Apart from this, it is also necessary to update the sitemap, even if it is not done, it does not matter much.
But if the sitemap is updated regularly, then the chances of your site getting ranked in the search engine increase.
If you want to check the Sitemap of your website, then in the Google Search Option you have to write Slash (/) after your domain name and then Sitemap.XML, which will show the Sitemap of your website as soon as you search.
If your Sitemap has not been created, then in that condition you have to go to the Sitemap option of your Search Console and there the name of your website will already come.
Just in front of it, you have to submit by writing Sitemap_ index.XML or Sitemap. XML.
After that, the Sitemap of your website will be ready in a few days.
3. Keep Your Website Loading Speed Fast
Loading speed matters a lot in any website if your website takes 4-5 seconds or more time to open.
Then it may be that the user leaves your site and clicks on any other website.
Due to this your site will suffer a lot in terms of traffic.
According to the Ranking Factor in Technical SEO, if the Loading Speed of your website is less than a Maximum of 3 Seconds.
Then it is considered as the best Speed because the lower the loading speed of your website.
The more users will open your website and get their information, after which They will not need to go to any other site.
Which will also improve the traffic on your website and the ranking in SERP (Search Engine Result Page)
If you want to check the loading speed of your website, then there are many tools such as (Website Loading Speed Checker) using which you can see the speed of your site.
The same if your website is on WordPress, then you can use Plugging to reduce the loading speed of your website.
As WP-Cache, Lazy Load, and other plugins are available, using which you can reduce the loading speed of your website.
4. Check Indexing
Indexing is very important for any website because, without indexing, the content you publish cannot rank.
Due to this your website will also not be able to rank in the search engine, which is why whatever content you publish, keep checking it.
Whether that content has been indexed or has not happened yet
If you want to find out the Indexing of Content, then you can take the help of Google Search Console.
In this, you get an option named URL Inspection in which you can find out whether your Publish Content has been indexed or not.
If the content you have published has not been indexed, then you can find out the indexing by adding the URL link of the published content in the URL Inspection option of Search Console.
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5. Make Your Website Mobile Friendly
As you know that in today’s time, most people use the Internet from mobile and open the website from their mobile to get any information.
Now you think if your website is not mobile friendly and users If you do not get complete information.
Then your traffic and ranking will be called, and in such a situation you will be badly beaten.
Another big reason for this is that Google’s Crawlers used to come earlier to read our Desktop Crawler Website.
But the website is read by their Mobile Crawler and in such a situation that Crawler did not find our website Mobile Friendly, then our website on Search Engine does not rank.
If your website is also not Mobile Friendly, then you can change the theme to make your website Mobile Friendly and use a more Mobile Friendly Theme.
6. Fix Canonical Issues
Before fixing Canonical Issues, you need to know who is Canonical Issue.
When you have changed the URL of a page on your website, but the old URL has been indexed in Google,
then in that condition, you have one.
Two URLs are created on the same web page which is called Canonical Issue.
Due to the two URLs of a page, Google considers it to be two different pages.
Due to this Google feels that the content of your first page has been copied to the second page.
For this, it is necessary to tell Google Search Engine that you have only the URL Changed so that Google Search Engine can also replace the new URL by deleting the old URL in the database, for this.
If you are using WordPress, then you can use Yoast SEO Plugging.
7. Robot.txt File Submit
Robot.txt is a kind of file with the help of which we instruct Google Search Engine which web page they should not index.
There are many such pages, which put our privacy at risk.
For this, we create Robot.txt File and in that Robot.txt there is a list of all the URLs in which you tell which URL to crawl.
And which one does not want to crawl and which one does not have to crawl by Google.
8. AMP Enable
The full name of AMP is “Accelerated Mobile Pages” and AMP comes in that technique of Technical SEO.
Which by enabling (AMP) to increase the speed of your website on mobile.
I mean to say that your website becomes Mobile Friendly for this if you use WordPress.
If you are using then you can use Plugging of AMP Enable
Be sure to register the website with Search Console
It is very important to register the website from Search Console because all the factors of Technical SEO mentioned above will be corrected by Search Console only when you submit the website to Search Console.
Then after that Crawling and Indexing of your website will start happening properly.
The second biggest advantage of this is that those who have errors in your website will be able to easily see and fix them in Search Console.
Apart from this, there are other benefits of the Search Console such as Total Clicks, Total Impressions, and Average on the website. You can find out about CTR and Average Position
9. Broken Links
Keeping Broken Link right is very important in Technical SEO.
When you delete a web page from your website, that page gets deleted from your website but that URL index remains in Google’s database.
Whenever someone If the user tries to open that page, he gets a 404 error ya for the page is not found.
Google gives a Negative Impact on your website for such errors, due to which the user does not get any information.
The user exits that website and goes to another website, so it is very important for you to fix such errors.
You can redirect the deleted page to another page
Technical Seo Vs On-Page Seo
Technical SEO seeks to make sure that your website is optimized for search engine ranking factors and that search engines can easily crawl and index the pages of your website.
Technical SEO’s main elements include:
- Site speed optimization
- URL structure and redirects
- Schema markup and structured data
- XML sitemap creation
- Robots.txt file configuration
- SSL certification
For your website to be both search engine optimized and offer a positive user experience to your visitors, technical SEO is crucial. You may raise your website’s exposure and rating on search engines by performing regular technical SEO audits and putting best practices into practice.
On the other hand, on-page SEO focuses on optimizing particular web pages of your website for particular keywords and search keywords. On-page SEO works to make sure that every piece of content on your website is valuable to users and optimized for search engine ranking factors.
On-page SEO’s primary elements include:
- Keyword research and optimization
- Title tags and meta descriptions
- Header tags and subheadings
- Content optimization, including images and videos
- Internal linking
- User experience and readability
The individual pages of your website must be optimized for specific keywords and offer value to your visitors. This is accomplished through on-page SEO. You may raise the rating and visibility of your website on search engines by conducting keyword research and optimizing your content for particular keywords.
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Today we learned the technical SEO full guide and how to do it because technical SEO plays a very important role in any website.
So you must also do technical SEO on your website so that you get a better result.
How did you like this article on Technical SEO, you must tell us by commenting below if you liked the article.
Then do not forget to share it so that beginners in blogging can benefit.
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How to do technical SEO step by step?
Optimize for Core Web Vitals
Improve Your Page Speed
Ensure Your Website Is Mobile-Friendly
Find & Fix Broken Pages
Find & Fix Duplicate Content Issues
Technical SEO Best Practices
Implement Structured Data
What does technical SEO consist of?
Making sure a website conforms to the technical standards of current search engines in order to achieve higher organic ranks is known as technical SEO.
What is the full form of technical SEO?
SEO, or search engine optimization, is probably nothing new to you. For modern e-commerce platforms, the concept of using keywords to grab the attention of search engine bots like Google is normal practice.
Is technical SEO difficult?
How difficult is technical SEO? It varies. Although the principles aren’t particularly challenging, technical SEO can be confusing and difficult to understand.