Full ActiveCampaign Review 2024 – SWS

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Today I have brought a full ActiveCampaign review in front of you.

Full ActiveCampaign Review
Source By: ActiveCampaign

With the help of these ActiveCampaign reviews, you will be able to understand this tool very easily.

I believe that if we use any tool, then it is very important for us to have the right information about it.

ActiveCampaign is a tool with the help of which you can easily do tasks like email marketing, marketing automation, and CRM degradation at the same time.

It is said that this tool has proved useful for all businesses.

But according to me, it has proved to be more effective for two medium and small businesses.

I am telling you this because its working method and its price is sufficient for medium and small business.

In the overall world, 75% of the customers are small and medium b2b and b2c companies.

This platform is mostly used for b2c email marketing and b2b automation.

But you can also easily integrate the CRM system into its expensive plan.

If we talk about its pricing, then it starts from $15/mo.

In which you get 500 contacts per month.

If we talk about its expansive plan of $599/mo, you get 25,000 contacts in this.

In this, you do not get any free plan.

Apart from this information, we will talk about some other important points of ActiveCampaign like what is ActiveCampaign?  Its features, pricing, pros, cons, etc.

So first let us see what is an active campaign.

So let’s get started.


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So Start Full ActiveCampaign Review, Firstly What is ActiveCampaign?

ActiveCampaign is a marketing automation platform used by over 1,25,000+ people and businesses worldwide.

It was created by Jason Vanderboom in 2003.

In today’s time, more than 700+ employees work in it.

Active campaigns are most effective for businesses that do not want to invest or invest in different things.

In this, you also get integrated CRM with email marketing, and marketing automation.

ActiveCampaigns are useful for every type of business, be it small or big, be it b2b or b2c.

But most of its customers are small and medium business people.

What is ActiveCampaign used for?

ActiveCampaign gives you features like the best marketing and sales automation software.

So that you can easily get email marketing, lead scoring, and web analytics CRM platform which has extraordinary features in it.

ActiveCampaign is a tool that many businesses around the world are using so much to scale themselves.

Who uses ActiveCampaign?

ActiveCampaign is mostly used by large, medium, and small businesses.

It has many such functions which are very easy to use for any business and also help in scaling them.

In today’s time, there are many such businesses around the world that are actively using it.

With its help, there are many such things that can be done very easily.

Would ActiveCampaign be the right choice for you?

ActiveCampaigns is a very popular marketing automation solution that is being used by more than 125000+ customers worldwide.

Full ActiveCampaign Review
Source By: ActiveCampaign

When ActiveCampaign was started it was just an email marketing solution.

But gradually many changes came in itself in so many years.

Today it has become the world’s all-in-one marketing platform.

This, along with email marketing capabilities, and intelligent automation, also provides the facility to build a sales CRM platform.

I would like to say that if you are a company that needs high-quality.

Basic email marketing solution then you should invest in its light plane.

Apart from this, if you are a professional, and enterprise company that needs email marketing as well as a CRM platform, then you should invest in its Plus plan.

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The ActiveCampaign Features

Now we will discuss the features of ActiveCampaign.

1. Dashboard:

In the ActiveCampaign dashboard, you get a complete overview of your company’s activity and performance.

Full ActiveCampaign Review
Source By: ActiveCampaign

Apart from this, you get many such shortcut options here, due to which you can easily use these features.

There are some items that you can easily track on your dashboard such as

  • – Automation
  • – Contact trends
  • – My task
  • – Recent Activity
  • – Manage Template
  • – Pipelines
  • – Top contact

2. Data Integration and Storage:

You can also use ActiveCampaigns to collect and store your customers’ data.

This data is very useful for segmentation, personalizing content, and implementing trigger emails.

Full ActiveCampaign Review
Source By: ActiveCampaign

We have given you the data field and overview of ActiveCampaign below.

In which you can easily import your customer data 

Data fields

Whatever you collect all the related contact information from your customer in the data field, it is the work of organizing it properly.

You can use the data field for better communication with your customer.

Some important fields are included in this data field such as:

  • – First name
  • – Last name
  • – E-mail address
  • – Phone number

Apart from this, you get an opportunity to create data fields and tags in the ActiveCampaign.

Due to this more information can be obtained from the customer.

Whatever information we use in the custom data field is permanent and unique for each particular contact.

The custom field contains the fields such as

  • – Gender
  • – Social Media information
  • – Birthday
  • – Location

We use tags for data but it is temporary and can be changed at any time.

Here are examples of tags that are commonly used.

– Source tag: In this, you can say where the lead is coming from

– Engagement tag: You can easily track your contact engagement.

 In this matrix, the visited page and the click link are together.

– Action Tag: You can track contact behavior with downloaded eBooks together in this matrix.

– Product Tags: You can easily track the product from which your contact has purchased.

In this, you can create unlimited data fields and tags and add them to each of your contacts.

3. Importing customers and data:

There are many ways in this campaign with the help of which you can import your data.

Full ActiveCampaign Review
Source By: ActiveCampaign

Below we have told you about some such primary methods that can be easily used in data collection.

  • – CSV file: You can easily upload a spreadsheet of your customer data in it.
  • – Manual entry: You can easily enter your customer’s information anywhere through copy and paste.
  • – Sign up from You can easily install the signup form on your website or blog, with the help of which you can easily collect customer data.
  • – API: In Active Campaign, you get OpenAPI, with the help of which you can easily integrate into your business.

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4. Segmentation:

ActiveCampaigns platform gives you segmentation tools with the help of which you can create your customer statement.

Full ActiveCampaign Review
Source By: ActiveCampaign

Using segmentation is considered a best practice to increase the relevancy of emails.

With the help of this, you can easily save your cost and you can send an email at once.

Apart from this, if you have to include and exclude something in whatever segment you have created in it, then you also get the option of that.

Below you are told about some segmentation conditions such as:

  • – Contact activity: achieved goal, has been sent, has clicked, has entered automation, has opened, total page view
  • – Contact information: subscribe date, email, IP address, name, phone, total conversion
  • – Geographic: area code, city, country, region, state, zip code

Apart from this, you can copy complex statements from inactive campaigns using any and all logic.

Specific operators include:

  • – Is & is not
  • – Contains & does not contain
  • – Is blank & is not blank
  • – Is after
  • – Is it on or after
  • – Is before
  • – Is it on or before
  • – Exist or does not exist
  • – Greater than
  • – Greater than or equal to
  • – Less than
  • – Less than or equal to

In ActiveCampaigns, you get an opportunity to create an unlimited amount of segments virtually.

But it has some limitations that say:

  • – In this, only you can put 20 conditions in a segment.
  • – In this, you can add segments on 5 action conditions.

5. Email builder:

You get 100 email templates in an active campaign.

Which you can easily use in your newsletter.

Full ActiveCampaign Review
Source By: ActiveCampaign

Apart from this, if you want to create your own templates, then you can easily create them by going to the editor.

Its editor’s interface is very simple and it is also very easy to use.

It only has a drag and drops design blocks in which you can easily include text images and buttons in your template.

You can also use different layout colors and fonts to make the template more stylish.

You also get the option to save your template in it so that you can use it later anytime.

For example, if you have your own header footer, you can easily use the same header footer in all your newsletters.

Design blocks are conditioners, this means that you want to control which part of the email, and which part you want to see.

In this, you get full control of the appearance and functionality of the email.

In this, you can easily add a custom HTML block template.

Apart from this, you can design your entire email using Active Campaign HTML Editor.

You don’t get version control in the Active Campaign Email Builder, which means that if your team makes any changes, you get to know about it in advance.

With the Active Campaign Preview Tool, you get to see your email very easily.

You can see the way each email you’ve created looks on desktop and mobile.

Apart from this, you can also send yourself a test email.

When you buy its paid plan, you get to know more about the email like how it looks in Gmail, Yahoo, Apple, iPhone, and more.

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6. A/B testing:

Active Campaigns is a robotic email testing tool with the help of which you can easily do your email in the office.

You can create 5 different versions of email in it.

Full ActiveCampaign Review
Source By: ActiveCampaign

And you can deliver those versions to your different customers.

Here you have been told about some important components of AB testing such as:

– Variables: subject line, preheader text, email content, form information.

  • – Email variable: up to 5 versions.
  • – Testing pool size: 1% to 100% of the list
  • – Testing length period: Virtually unlimited
  • – Winning metrics: click rate, open rate

If we compare it with its rivals, it gives us more variations of emails that we can test.

Apart from this, multivariate testing can also be done in this.

This means that you can test multiple variables in it such as the subject line email content.

7. Marketing automation:

You can send a series of automated messages to your contacts in an ActiveCampaign.

ActiveCampaigns brings you an impressive marketing automation feature that lets you build complex workflows from scratch.

Full ActiveCampaign Review
Source By: ActiveCampaign

With the help of its visual workflow builder, you can easily do advanced automation.

You can add up to 24 triggers for the automation sequence.

Once you select the answer trigger, then there are many such actions that you can create in the automation workflow.

With its help, you can create largely targeted automation in your list.

8. Customer Relationship Management (CRM):

ActiveCampaigns CRM helps you get the most deals.

Full ActiveCampaign Review
Source By: ActiveCampaign

Apart from this, you can also put your leads in your funnel.

Its CRM works on drag-and-drop functions.

In your funnel, you can organize your list in different statuses.

You can use its automation feature to automatically manage the lips in an active campaign.

Your leads can be added, updated, moved, and privatized in your CRM.

Apart from this, you can give a score to each of your leads in CRM.

By doing this, you can give more importance to those lists whose chances of getting converted are very high.

9. Analytics and Reporting:

You can generate your report by attaching metrics to it.

With its help, you know what is working and what is not working.

ActiveCampaigns provides reporting functionality for campaigns, automation, goals, contacts, and deals.

In the Campaign report, you get a snapshot of each of your campaigns, totals open, and clicks.

If you wanted to see all these things as you were saying, you can look at the metrics for your campaigns and segments:

  • – Bounces
  • – Email client
  • – Location
  • – Social share and mention
  • – Unsubscribes

If you look at the dashboard of the report, you see the engagement, and activities stream in it.

The best feature of this is that it also sends the email to those people who have not opened your original email.

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10. Integration:

About 300+ third parties have been integrated with different platforms in the active campaign.

ActiveCampaign has integrated with all these.

  • – Zapier
  • – Woo-commerce
  • – Shopify
  • – Pipedrive
  • – Google Analytics
  • – Click funnel
  • – Facebook
  • – Salesforce
  • – Unbounce
  • – WordPress

ActiveCampaign Pricing

There are 4 subscription plans available in ActiveCampaign Pricing.

The price of each plane is according to the number of contacts.

You do not get a free plan in ActiveCampaign.

But in this, you definitely get some discount for the whole year.

A number of ContactsLitePlusProfessionalEnterprise

ActiveCampaign Pros And Cons

No matter how good a product or service is in the world.

While having advantages in it, there are definitely disadvantages too.

If we talk about advantages only, then it is not right.

We should also be aware of its disadvantages so that we can be prepared for this thing in advance.

I have told you its pros and cons below.

First of all, I will tell you after this, after which we will talk about it.


  • – In Active Campaign, you get the Sales CRM Platform.
  •  – In ActiveCampaign, you get advanced automation capabilities with customizable triggers and workflow.
  •  – ActiveCampaign also allows you to split test automation workflows.


  • – ActiveCampaign Lite plan does not offer CRM or A/B testing.
  • – It has been said by many wars that it is a bit difficult to learn active campaigns.
  • – When you add a segment to it, you get a limit for the condition.

ActiveCampaign employee reviews

 If we talk about today, there are a total of 494 employees in the active campaign, out of which 97% of people have given a positive opinion about it. 

The remaining 3% of people have said about it that it is improving the active campaign. 

Their marketing team has got 100% positive reviews. 

He says that the work experience here is very good compared to other companies.

ActiveCampaign vs Mailchimp

ActiveCampaign vs mailchimpl 1
Source by: ActiveCampaign & MailChimp

Now here we talk about the comparison between these two and see which of these two is better.

If we talk about Ease of Use, then Active Campaign is a very good tool that has many advanced features, while if we talk about Mail Chimp, then it is very easy to use in which you get a lot of guided help.

– In Active Campaign, you can easily customize anything you want, but in MailChimp you get only basic customization.

– In Active Campaign, you get advanced automation as well as features like Testing for Email, SMS, and Website in which you can do multiple automation in one go, in the same mail check you get customer-journey-based automation, Solid email automation, and  Basic a/b testing is available.

– Active Campion does not have a free trial, but if you buy its plane, you get all kinds of facilities, With that email sim then you get a free trial, and in addition to its highest plane, you will get to handle 10000 contacts.  Get.

ActiveCampaign vs HubSpot

If you want to get right to it, these are my main observations:

Both ActiveCampaign and HubSpot are top-tier CRM programs that can certainly suit any need, but when compared feature by feature, many of HubSpot’s appeared to be slightly more user-friendly and work together more seamlessly.

HubSpot’s dashboard is more flexible and makes it simpler to incorporate custom report widgets, even though ActiveCampaign offers a great good dashboard that is easy to use and modify.

Onboarding and support features are similar between ActiveCampaign and HubSpot, although ActiveCampaign includes them as part of every plan, whilst HubSpot charges extra for them.

Be aware that I tested the Professional tiers of the active campaign’s Marketing + CRM and HubSpot’s Sales Hub for this comparison.


ActiveCampaign performs just about everything well. It simply lacks the variety of capabilities by which HubSpot is renowned.

The integration of reports with your current data is simple. Data about their marketing revenue is a valuable asset.

Updates and modifications to pipelines are quite simple. At all tiers, you also get limitless pipelines.

Designing automation sequences or utilizing pre-made recipes is quite simple, however, active campaign’s app integrations aren’t as powerful.

Although the CMS offered by ActiveCampaign is both practical and user-friendly, you can only create forms and pages as content.

The email builder provided by ActiveCampaign is quite user-friendly and works well with contacts, automation triggers, etc. Free design services are also available.

They don’t have as good of onboarding resources or teaching tools as HubSpot, but they do provide free data migration services.

Pricing for ActiveCampaign is based on contacts. For the Marketing + CRM suite with 2,500 contacts, the monthly fees for Lite are $61, Plus is $125, and Professional is $187. Enterprise is offered with a tailored quote.


HubSpot perhaps has the most high-quality functionality of any CRM. 

Your tier may have a cap on these, however, the ones you may reach are excellently made.

All of HubSpot’s capabilities are very nicely connected with reports, and their custom builder is really capable.

The amount of pipelines you can save with HubSpot is capped dependent on your tier and is a little more stringent.

Although HubSpot’s automation builder has more app integrations, it is a touch less user-friendly (albeit still quite functional). Additionally, some hubs provide HTML and webhook triggers.

The CMS from HubSpot is quite practical and well-designed for creating everything from forms to pages to ads to social media postings.

Although HubSpot also provides effective email marketing features, design services are not included.

Although data migration services are an optional extra, HubSpot’s simplicity of use, together with its instructions, tools, and demos, make onboarding simple.

The pricing structure for HubSpot is flexible, offers a wide range of alternatives for whatever your unique needs are, and scales per user. For instance, the monthly cost of Sales Hub Starter for two users is $50, Professional for five users is $500, and Enterprise for ten users is $1,200. There are so many alternatives, though, that it can be a little confusing.

Read This: Aweber Email Marketing Tool Review

ActiveCampaign Alternative

By the way, in ActiveCampaign, you get an email marketing solution available.

Apart from this, its functionality is also better and the same as other tools.

But here I am also telling you it’s an alternative because you can choose any of these according to your budget.

So the top competitors of Active Campaign are

  •  – Mailmunch
  •  – Aweber
  •  – MailChimp
  •  – Sendpulse
  •  – Mailshake
  •  – Klaviyo
  •  – Moosend


Today we have learned in this full ActiveCampaign review how it can be useful for us.

What kind of tool is this which is being used worldwide and with its help, there are many such businesses which are achieving their growth.

With the help of ActiveCampaign, a lot of our business work becomes easy.

We have known in this review today that there are many features of the tool.

I was telling you this review so much that’s why when we want to do anything.

It is very important for us to have accurate information about it.

According to me, this tool will be considered the perfect tool for any business.

Apart from this, we have discussed its pricing as well as its advantages and disadvantages.

If you liked this article, then comment below and share it with your friends.

You can read my other articles.

Read Also


What is ActiveCampaign good for?

A powerful email and marketing automation platform for companies in all industries, including B2C and B2B, is ActiveCampaign. For businesses that have some expertise with email marketing or are prepared to step up their game and begin using marketing automation tools, we advise ActiveCampaign.

Is ActiveCampaign easy to learn?

ActiveCampaign offers more than 900 connectors, including comprehensive native integrations with the majority of CRM and eCommerce platforms like Salesforce and Shopify. Simple to use — As you’ll see in the following section, ActiveCampaign is simple to use and requires little in the way of training.

Can you use ActiveCampaign as a CRM?

ActiveCampaign’s extensive CRM, a feature available only to our Plus, Professional, and Enterprise plans, may be accessed by clicking the “Deals” button. It can be used to control and automate your sales activities.

Is ActiveCampaign good for ecommerce?

No order alerts, e-commerce templates, or specific analytics exist to monitor email sales. Due to this, ActiveCampaign is inappropriate for e-commerce companies who seek to conduct direct sales via email.

How much commission does ActiveCampaign take?

With the ActiveCampaign an Affiliate program, you can expand your company while earning a 20–30% recurring commission.

How many people use ActiveCampaign?

With more than 180,000 clients worldwide, ActiveCampaign, a pioneer in customer experience automation (CXA), is the biggest supplier of CRM and automated sales and marketing.

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