Moz Local Vs BrightLocal: My Genuine Comparison 2025

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In this comparison article we will discuss Moz Local vs BrightLocal.

Local SEO tools greatly help businesses find their way better online.

Between the top two contenders in that space are Moz Local and BrightLocal.

It is a good thing that most people trust the two platforms due to the indispensable tools they present for local SEO management.

Here’s how it goes between each of them by features, price, and ease of use.

Summary

“Moz Local and BrightLocal are leading local SEO tools, with Moz Local excelling in simple business listings management and data syncing, while BrightLocal offers a comprehensive suite for citation building, local rank tracking, review management, and white-label reporting, making it ideal for agencies or businesses with advanced SEO needs.”

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Table of Contents

Moz Local vs BrightLocal – Comparision

Moz Local and BrightLocal are specialized local SEO tools to help businesses manage their online presence.

Moz Local

Image Source: MOZ Local

Moz Local deals with the management of local business listings, creation of citations, and monitoring business data across the directories like Google, Facebook, and Bing.

It is easy to use and suitable for small to mid-sized businesses.

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BrightLocal

BrightLocal has a wider suite of tools that range from building citations to local SEO audits, rank tracking, review management, and advanced reporting.

Image Source: Bright Local

In any case, the platform is best suited for agencies and businesses looking for comprehensive solutions in local SEO.

While the two platforms offer improvement in local search visibility, their purposes are slightly different and hence make them unique in their own ways.

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Citation Building and Management: How Do They Compare?

Citation building forms the core part of local SEO.

Let’s see how the platforms deal with it:

Moz Local

Moz Local uses an auto-citation approach, which would sync your business data across any major platform.
High-authority directory networks include its Google, Facebook, and Bing.
Data aggregation submissions are available in their packages, making this process easier.

BrightLocal

BrightLocal supports both manual as well as automatic citation building service, so customers have a broader choice.
It provides more extensive directories and local sites than Moz Local.
Manual submissions can be done with an add-on, which makes it more targeted.

Moz Local vs BrightLocal – Local Rank Tracking

Rank tracking is an important part of evaluating your SEO strategy.

Moz Local

There is no standalone local rank tracker in Moz Local. It delivers insights on listings’ performance and how they influence rankings.

BrightLocal

BrightLocal is best here with its specialized local rank tracker. One can track the keyword rankings by location, by competitor, or by device to track it on a granular level.

Moz Local vs BrightLocal – Review Management

Online reviews can make or break a business.

Here’s how both tools handle review management:

Moz Local

Offers basic tools to monitor online reviews.
Users can view and respond to reviews directly from the platform.

BrightLocal

Offers more advanced review management features, including automated review generation campaigns.
Users can track reviews across multiple platforms and get alerts for new reviews.

Moz Local vs BrightLocal – White-Label Reporting

Reporting is essential for agencies managing multiple clients.

Moz Local

Limited customization options for client reports.
Does not offer full white-labeling for agencies.

BrightLocal

Comprehensive white-label reporting features that let agencies create reports that are completely branded.
Provides advanced customization for a detailed presentation of the client.

Moz Local vs BrightLocal – Local SEO Auditing

Auditing tools reveal local SEO strategy gaps.

Moz Local

It specializes in auditing listings for its accuracy.
It offers a Moz Local Listing Score, which indicates the level at which your business is optimized.

BrightLocal

It features a tool that ensures comprehensive audits of local SEO strategies, including GBP performance and citation structures.
Display areas that require attention.

Moz Local vs BrightLocal – Listings Management

Consistency in maintaining your business data across various platforms is important

Moz Local

Active Sync keeps your listings updated automatically
Syncs with major platforms such as Google, Bing, and Facebook

BrightLocal

The GBP Post Scheduler allows for creating posts directly for Google
Syncs data across a wider number of directories than Moz Local.

Moz Local vs BrightLocal

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Pricing Plans

Moz Local

Lite Plan	Preferred Plan	Elite Plan
$14/month	$20/month	$33/month
More features include advanced reputation management and other directory submissions.	Adds social media publishing and reputation management to the Lite plan’s features.	More features include advanced reputation management and other directories submission.

BrightLocal

Track Plan	Manage Plan	Grow Plan
$39/month	$49/month	$59/month
Basic features like citation audits and rank tracking.	Adds customizable reports and competitor information to the Track plan abilities.	Enhances the Manage plan functionality by adding review monitoring, creation, and reaction capabilities.

Moz Local vs BrightLocal – User Experience and Interface

Moz Local

Simple and user-friendly interface.
Best for beginners and small business owners.

BrightLocal

More detailed and customizable dashboard.
Navigation is easy, but the advanced features will require some learning curve.

Moz Local vs BrightLocal – Integration Capabilities

Moz Local

Only a few integrations with other tools.
Focused on syncing listings.

BrightLocal

API integration is supported. It works seamlessly with third-party tools such as CRMs and marketing platforms.
Robust integration options for agencies.

Moz Local vs BrightLocal – Customer Support and Resources

Moz Local

Offers email-based support and a help center.
Resources include guides and FAQs but are not very deep.

BrightLocal

Provides 24/7 support via email, live chat, and phone.
Provides in-depth tutorials, case studies, and community forums.

Moz Local vs BrightLocal – Advanced Features

Moz Local

Features like Active Sync make it easy to update citations.
Limited competitor analysis tools.

BrightLocal

Advanced tools include geo-grid tracking for localized rank analysis.
Provides competitor insights for better strategy building.

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Conclusion

When comparing Moz Local vs BrightLocal, both have an edge over each other in specific areas.

Moz Local is perfect for business listings management when simplicity is the primary concern, whereas BrightLocal suits agencies and businesses with complex local SEO requirements.

In short, your decision depends on what you want: simplicity or a one-stop local SEO shop?

What do you think would suit your business better, Moz Local or BrightLocal?

FAQ

What is Moz local?

Moz Local is designed to positively affect your visibility on Google by enabling you to publish location data and maintain its consistency in bulk.

What is BrightLocal used for?

Brightlocal is a web-based SEO tool with various tools for local search marketing that include local SEO, reputation management, and citation builder. Brightlocal offers services such as rank tracking, SEO audits, analytics, reporting, and review monitoring.

Is local SEO worth it?

Indeed, it is. It helps businesses connect with local customers actively searching for their products or services, often leading to increased sales and profitability. Businesses can effectively compete in their specific geographic market by focusing on local SEO, making it a worthwhile investment.

What is local SEO vs SEO?

While traditional SEO focuses on improving your site’s visibility on a national or global scale, local SEO focuses on improving your visibility in local search rankings.

Is local SEO paid?

How much is local SEO? Local SEO averages $100-$3,000 per month in cost for businesses (62% of them). However, it can cost much more or much less depending on a ton of factors. Larger businesses with many locations will spend more on local SEO than one-location businesses, for example.


VIEW LISTING	VIEW LISTING
SWS score 85% what is this? User Happiness: 87% Press Buzz: 72% User Trend: interest falling	SWS score 90% what is this? User Happiness: 85% Press Buzz: 53% User Trend: no significant changes

About Moz Local To make it easier for customers to find and select your company, Moz Local lets you manage your local business listings and reputation on Google, Facebook, and other websites. You can keep correct listings on the websites that matter most, reply to reviews, and make updates and offers thanks to automated listing management, duplicate deletion, location data distribution, and reputation management. For consumers to see the most accurate information, Moz Local continuously connects location data with its partner network. Additionally, our thorough review procedure helps to guarantee that your location data is cleaned up, consistent, and structured correctly. Know what your clients and potential clients are saying about you, interact with them to share news, deals, and updates, and keep an eye on the internet reputation of your company. Utilize reports and analytics to get insightful data, such as the Visibility Index, online presence score, and profile completeness, to help you decide whether to take action.	About Bright Local The all-in-one platform from BrightLocal is utilized by SMBs, multi-location companies, and marketing companies all over the world. Do you want to advance in local marketing? Spend less time switching between tools. BrightLocal enables you to: UNDERSTAND YOUR RANKINGS: Monitor your position in local search IMPROVE SITE PERFORMANCE: Audit sites MAXIMISE CITATIONS: Enhance and expand the listings of nearby businesses MANAGE YOUR REPUTATION: Keep an eye on and create online testimonials RESPONSE TO CLIENTS: Produce customized reports.
Features API Audience Targeting Brand Management Conversion Tracking Dashboard Data Export Data Import Data Visualization External Integrations Keyword Tracking Link Tracking Marketing Automation Multi-Account Multi-User Notifications Social-Media Integration	Features API Audience Targeting Brand Management Conversion Tracking Dashboard Data Export Data Import Data Visualization External Integrations Keyword Tracking Link Tracking Marketing Automation Multi-Account Multi-User Notifications Social-Media Integration
Summary Distribution & Listing Management – Actively manage location data to enhance local search performance. Bing, Foursquare, Apple Maps, Waze, and True are some of the partners. Deep Google and Facebook Integration – Easily publish your data to the platforms and gain insightful knowledge about your Google and Facebook presence. Reputation management – Without having to visit each site separately, respond to the most recent reviews and assess review sentiment. Social Posting – Engage consumers using social posting to share news, deals, and updates on Google, Facebook, and other directories at the right time. Activity Feed & Notification Alerts – Keep up with updates and interactions with your places, reviews, and objects needing care with the help of Activity Feed and Notification Alerts. Automated Duplicate Deletion – Our fully automated system for locating, validating, and removing duplicate entries will put an end to any confusion.	Summary Track local search results Tracking geo-grid rankings Request client testimonials Respond to new reviews in one location. Follow up on online business listings Provide white-label reports to clients. Create leads for your business. With Citation Builder campaigns, increase citations. Utilize Citation Builder campaigns to submit to data aggregators.
Pricing Lite $14.00 1 user(s) / month Included in the plan: Listing Management Automated Location Data Distribution Continual Syncing of Location Data Standard Directories Submission Data Aggregator Submission: Foursquare Data Cleansing Process Automated Duplicate Deletion Google & Facebook Integration Activity Feed & Notification Alerts Review Monitoring Preferred $20.00 1 user(s) / month Included in the plan: Listing Management Automated Location Data Distribution Continual Syncing of Location Data Standard Directories Submission Data Aggregator Submission: Foursquare Data Cleansing Process Automated Duplicate Deletion Google & Facebook Integration Activity Feed & Notification Alerts Review Monitoring Reputation Management Social Posting Data Aggregators (US only) – Optional Add-On: $4/mo Elite $33.00 1 user(s) / month Included in the plan: Listing Management Automated Location Data Distribution Continual Syncing of Location Data Standard Directories Submission Data Aggregator Submission: Foursquare Data Cleansing Process Automated Duplicate Deletion Google & Facebook Integration Activity Feed & Notification Alerts Review Monitoring Reputation Management Social Posting Additional Directories Submission Data Aggregators (US only) – Optional Add-On: $4/month	Pricing Track $39.00 1 user(s) / month Included in the plan: Track local rankings Audit citations, GBP, and on-site SEO Monitor GBP and website performance Competitor Insights Customizable white-label reports & emails Agency Lead Generator Citation Builder (pay as you go) Manage $49.001 user(s) / month Included in the plan: Track local rankings Audit citations, GBP, and on-site SEO Monitor GBP and website performance Competitor Insights Customizable white-label reports & emails Agency Lead Generator Citation Builder (pay as you go) Sync business data across Google, Bing, Facebook, and Apple Suppress external edits Schedule GBP Posts Bulk post to multiple GBP listings Grow $59.00 1 user(s) / month Included in the plan: Track local rankings Audit citations, GBP, and on-site SEO Monitor GBP and website performance Competitor Insights Customizable white-label reports & emails Agency Lead Generator Citation Builder (pay as you go) Sync business data across Google, Bing, Facebook, and Apple Suppress external edits Schedule GBP Posts Bulk post to multiple GBP listings Monitor and respond to reviews Run review generation campaigns Create a review widget for your site
Company Information Founded: – Based on: – Employees: – Followers: 568k	Company Information Founded: 2008 Based in: Brighton Employees: 51-200 Followers: 14.4k
Others Who uses Moz Local Freelance Startups SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.	Others Who uses BrightLocal Freelance SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.