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In this comparison article, we will discuss Moz Local vs BrightLocal.

Local SEO tools greatly help businesses find their way better online. 

The top two contenders in that space are Moz Local and BrightLocal. 

It is a good thing that most people trust the two platforms due to the indispensable tools they present for local SEO management. 

Here’s how it goes between each of them by features, price, and ease of use.

Key Points

• According to research, BrightLocal has superior customer satisfaction (4.8/5 vs. 4.4/5 for Moz Pro, which includes Moz Local).
• In general, BrightLocal is likely to have more extensive local SEO features, like very comprehensive rank tracking.
• As far as the evidence goes, it seems that BrightLocal is the preferred tool in regards to competitor analysis in local SEO.
• Both tools have very good case study results, but the decision is really up to the needs of the business.

Summary

Moz Local and BrightLocal are unique and very popular local search engine optimization (SEO) tools that support businesses in managing online listings and improving their visibility. Although both Moz Local and BrightLocal are the best in the market, there appears to be some preference among users, rating BrightLocal higher. However, you may want their unique features, like automatically integrated social media listings, if going with Moz Local. Your decision will be based on whether you need extensive local tracking (BrightLocal) or automatic managed listing (Moz Local).

Recommendation

BrightLocal is a great option for those serious about competitor analysis and tracking, especially given the overall user ratings and local SEO features available. If you are looking at a fixed budget or need social media integration, then you may want to explore Moz Local. See the Capterra comparison for specifics.

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Moz Local vs BrightLocal – Comparison

Moz Local and BrightLocal are specialized local SEO tools to help businesses manage their online presence.

Moz Local

Image Source: MOZ Local

Moz Local deals with the management of local business listings, creation of citations, and monitoring business data across the directories like Google, Facebook, and Bing. 

It is easy to use and suitable for small to mid-sized businesses.

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BrightLocal

BrightLocal has a wider suite of tools that range from building citations to local SEO audits, rank tracking, review management, and advanced reporting. 

Image Source: Bright Local

In any case, the platform is best suited for agencies and businesses looking for comprehensive solutions in local SEO.

While the two platforms offer improvement in local search visibility, their purposes are slightly different and hence make them unique in their own ways.

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Facts, Stats, and Data

Both Moz Local and BrightLocal are veteran local SEO software companies looking to capitalize on a growing local SEO software segment. Market Research Future projects this market to grow from USD 9.84 billion in 2025 to USD 30.59 billion by 2034, with a CAGR of 13.42%. This provides evidence of increased demand for products like these due to trends with mobile and voice searching.

Backlinko publishes articles like its 5 Great Local SEO Tools listing four tools currently, with BrightLocal as one of the best local seo tools for 2025 continuing to rank accordingly, while Moz Local more often as of late is not being included, thereby which could imply a better perception of BrightLocal in the market for users.

User Ratings and Reviews:

BrightLocal has an impressive 4.8/5 rating on Capterra based on 277 reviews. Users rated BrightLocal as highly satisfactory across ease of use (4.6), functionality (4.7), value (4.8), and customer support (4.9). 

Moz Local (sometimes reviewed as part of Moz Pro) has a respectable 4.4/5 rating on Capterra based on 33 reviews with scores of ease of use (4.4), functionality (4.3), value (4.0), and customer support (4.3). On GetApp, it scored 4.4/5 with similar reviews.

It is important to note the drastic difference in reviews (277 and 33). This shows there is a more comprehensive user base for BrightLocal or a more active user engagement to post reviews.

Market Presence:

Backlinko publishes articles like its 5 Great Local SEO Tools listing four tools currently, with BrightLocal as one of the best local seo tools for 2025 continuing to rank accordingly, while Moz Local more often as of late is not being included, thereby which could imply a better perception of BrightLocal in the market for users.

Moz Local vs BrightLocal

A side-by-side comparison based on various sources:

Aspect	BrightLocal	Moz Local
Popular Features	Local Rank Tracker, Citation Builder, GBP Manager, Reputation Manager, SEO Audit & Reporting Engine, Lead Generation tool	Automated Listings Management, Real-Tim Listing Management, Review Monitoring & Alerts, GBP Integration (List through GBP), Local Insights & Reporting, Duplicate Listing Checker
Pricing	Track Plan: $29 per month, Manage Plan: $36 per month, Grow Plan: $44 per month, Citation Builder: $2 per site (pay-as-you-go)	Lite: $16 a month, Preferred: $24 a month, Elite: $33 a month
Feature Comparison	Business Listings Management (Winner: BrightLocal, has manual control and is not automated), Local Rank Tracker (Winner: BrightLocal, shows all local ranking in detail across multiple search engines), Review Management (Winner: BrightLocal, offers sentiment analysis and tracks responses protected), Plans and Pricing (No real winner here depends on a users preference for automated listings and/or automated Review management vs manual control)	Business Listings Management:  (Automated- will make mistakes sometimes), Local Rank Tracker: (Typical, basic uses listings to show health of listings); Review Management: (Automatically monitors listings – depth of reporting is less-and the plans differ), Plans and Pricing: (90 Day trial is much lower cost for similar services- but more expensive for multiple locations options)

Pricing Plans

Pricing and Features

Both offer free trials, so experimenting with them both can help determine which fits your needs. Moz Local

Moz Local begins at $16 a month and focuses on automated updates and review monitoring. 

BrightLocal starts at $29 a month, with advanced rank tracking and citation builder. 

Lite Plan	Preferred Plan	Elite Plan
$16/month	$24/month	$33/month
More features include advanced reputation management and other directory submissions.	Adds social media publishing and reputation management to the Lite plan’s features.	More features include advanced reputation management and other directories submission.

BrightLocal

Track Plan	Manage Plan	Grow Plan
$29/month	$36/month	$44/month
Basic features like citation audits and rank tracking.	Adds customizable reports and competitor information to the Track plan abilities.	Enhances the Manage plan functionality by adding review monitoring, creation, and reaction capabilities.

Moz Local vs BrightLocal – User Experience and Interface

Moz Local

• Simple and user-friendly interface.
• Best for beginners and small business owners.

BrightLocal

• More detailed and customizable dashboard.
• Navigation is easy, but the advanced features will require some learning curve.

Moz Local vs BrightLocal – Integration Capabilities

Moz Local

• Only a few integrations with other tools.
• Focused on syncing listings.

BrightLocal

• API integration is supported. It works seamlessly with third-party tools such as CRMs and marketing platforms.
• Robust integration options for agencies.

Moz Local vs BrightLocal – Customer Support and Resources

Moz Local

• Offers email-based support and a help center.
• Resources include guides and FAQs, but are not very deep.

BrightLocal

• Provides 24/7 support via email, live chat, and phone.
• Provides in-depth tutorials, case studies, and community forums.

Moz Local vs BrightLocal – Advanced Features

Moz Local

• Features like Active Sync make it easy to update citations.
• Limited competitor analysis tools.

BrightLocal

• Advanced tools include geo-grid tracking for localized rank analysis.
• Provides competitor insights for better strategy building.

Unique Research

As the unique research into local SEO tools, such as Stan Ventures’ Best 25 Local SEO Tools summary list, both are also cited.

BrightLocal was recognised particularly for citation tracking, pg 389, while Moz Local has also been around for some time, pg 397, demonstrating user preference for BrightLocal overall.

Additionally, the report creates facts and events like Local SEO Statistics, 2025 (attached), while users are cited reporting that local SEO tools help with local visibility, and also cites BrightLocal’s detailed reporting.

Case Studies

Case studies demonstrate tangible results:

• Moz Local: A case study with Designory with a case study with a security provider, saw results in an increase of 71% in organic traffic and a 24% increase in high-quality leads, as exemplified in the Moz case study page.
• BrightLocal: I can share a case study involving my Social Practice that doubled inbound calls for their dental clients using the local search grid, as you can see in their case study. Other cases highlighted in BrightLocal’s case studies show growth in traffic by 205%, and examples of cost savings from their case studies archive.

Other Considerations

Both tools have the option for integration with analytics solutions, and both have white-label reporting capabilities.

By letting you pay as you go for citations, BrightLocal is a versatile offering due to its affordability and focus on the specificities of local SEO. Although Moz Local does provide a social angle, through Facebook Ads for boosting posts, as noted in the product updates from Moz. 

Personal Experiences

User reviews provide insights into real-world usage:

• BrightLocal: User reviews on Capterra mentioned a reasonable price with citation building, with pros such as “incredible details at base level” and “best customer support.” One con was navigating at times, and that it fetches the wrong citation.
• Moz Local: User reviews on GetApp valued community and their tracking features, with pros like “ability to track listing progress with listing progress,” and cons “don’t have an understanding first try,” and less data for areas like Canada.

These lived experiences from user reviews on Capterra reviews from BrightLocal, and user reviews on GetApp from Moz Local indicate user preferences for BrightLocal for its support and for Moz Local for its community.

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Conclusion

When comparing Moz Local vs BrightLocal, both have an edge over each other in specific areas. 

This comparison, as of June 09, 2025, has determined that BrightLocal is the preferred solution based on the totality of local SEO features, satisfaction level with the solution, and amount of detailed competitor analysis ability.

Altogether, while the automation and lower upfront pricing could be appealing for someone with other interests, businesses should be aware of free trials offered by both Moz Local pricing and BrightLocal pricing, so they can fit their specific needs.

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