Google My Business Optimization Checklist 2024


Read Time: 2 mins 25 sec

In this article, we will discuss, the Google My Business optimization checklist.

Google My Business Optimization Checklist

In brief,

  • Claim It!
  • Complete Everything
  • Be Precise
  • Write Your Story
  • Pick Your Category
  • Highlight Your Features
  • Show, Don’t Tell
  • Get Google Reviews
  • Post Regularly
  • Answer the Curious
  • List Your Offerings
  • Text Me Maybe
  • Tend Your Garden

Imagine your business shown in a bright spotlight at the top of local search results. 

Before you even realize they’re interested, customers can check your location, reviews, and images, and even ask questions! 

That’s what a perfectly optimized Google Business Profile does, and it costs nothing at all.

There is a catch, though—I promise you it’s not a large one. 

Similar to caring for a plant, you must tend to your Google Business Profile if you want to enjoy the many benefits of visibility and interaction. 

That’s where your friendly neighborhood digital gardening manual, this guide, comes in useful.

So let’s get started

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Why Optimise? Let the Numbers Speak:

Businesses receive a small portion of the 167 billion monthly searches made on Google.

5% of profile views lead to phone calls, website visits, or reservation bookings. That is a significant number of lost chances!

Higher-ranking profiles attract more attention to your business.

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Google My Business optimization checklist

Claim It!: It’s still not yours, so claim it! Please create a free Google My Business account by going to Google.com/business.

Complete Everything: Don’t ignore any sections! For Google and potential clients, your name, address, phone number, website, hours, categories, and descriptions are all essential pieces of information.

Be Precise: Make sure your contact information is accurate in Google and other online directories called citation. It’s important to be consistent!

Write Your Story: Tell them why they should choose you and what makes you different in the “From the business” section.

Pick Your Category: This helps clients locate you by identifying you to Google. Be precise; for example, use “Vegan Restaurant” rather than just “Restaurant.”

Highlight Your Features: Look for items like “Free Wi-Fi” and “Wheelchair Accessible” in the “Attributes” list. It’s similar to showcasing your most beautiful décor!

Show, Don’t Tell: Post HQ images of your smiling customers, beautiful food, or hospitable stores. For added wow factor, add a 360º tour using Google Street View!

Get Google Reviews: These are the equivalent of business gold stars. Invite satisfied clients to write reviews, and reply to all of them—positive and negative.

Post Regularly: Use Google Posts to distribute updates, news, offers, and events. Consider it as a miniature social media network just within your profile.

Answer the Curious: Customers can ask questions in the Q&A section, and you can respond. Create a FAQ seed to make sure the content is correct and to show your knowledge.

List Your Offerings: Include a description and price list for your goods and services (optional). It’s like having a small online storefront just on your profile!

Text Me Maybe: Make texting available so that clients can get in touch with you straight from your profile. It’s similar to having an online doorman for the business you run!

Tend Your Garden: Maintain the life of your profile by adding new content, new images, and constant communication. Consider it as weeding and watering your online garden.

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Conclusion

In this article, we will discuss, the Google My Business optimization checklist.

These tips can help you turn your Google Business Profile from an empty canvas into a colorful artwork that draws clients, increases interaction, and helps in the growth of your company in the local search engine results. 

Recall that this is an ongoing process of interaction and optimization rather than a one-time effort. 

So gather your gardening tools of metaphor and get ready to witness your company’s growth!

And hey, there are tons of resources available, including Google’s useful tutorials and guidelines, if you ever need help along the road. 

Reach out and let your digital garden grow without fear!

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Sunny Grewal

Practitioner of SEO and digital marketing. Truly love to help those people who learn to grow online with organically. You guys will learn SEO present applicable tactics on this blog. Founder of Seowithsunny, Digicnet & Electriccarways.

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