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In this comparison article we will discuss Moz Local vs BrightLocal.

In today’s digital age, it is necessary to make sure that customers can find your business online. 

Two useful tools for helping businesses properly manage their online presence are Moz Local and BrightLocal. 

Let’s look at the world of local business listings and acquire an understanding of these platforms for everyone.

So let’s get started

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Understanding Moz Local

Your go-to option for managing your local company listings and reputation on many websites, including Google and Facebook, is Moz Local. 

Image Source: MOZ Local

Here is a brief summary of what it provides:

1. Accurate Listings, Happy Customers:

By controlling location data across websites like Bing, Foursquare, and Apple Maps, Moz Local helps in maintaining accurate business listings. Correct listings make it simpler for customers to locate you.

2. Integration of Google and Facebook: 

Learn more about your online presence on Google and Facebook. These platforms make it simple for you to post data, increasing your visibility in key areas.

3. Managing Reviews: 

Provide customer service quickly and collect sentiment data from reputable websites in one location. Interactions with customers increase trust and enhance your online reputation.

4. Stay Updated: 

Moz Local keeps you updated through notifications and an activity feed. Keep track of any conversations, changes, and problems that need your attention.

5. Automated Assistance: 

Concerned about confusing duplicate listings? By automatically identifying, confirming, and removing duplicate listings, Moz Local makes sure your clients are provided with accurate information.

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Understanding BrightLocal

For small and medium-sized businesses as well as advertising agencies, BrightLocal makes local marketing easier. 

Image Source: Bright Local

The following features are available on this all-in-one platform:

1. Rank monitoring:

Easily keep track of your local search rankings. Recognize your current situation and develop a plan for improvement.

2. Complete Audits:

Make sure your online presence is search engine-optimized by performing a local SEO audit on your website.

3. Reputation management

From a single location, monitor and create internet reviews. Display your positive reviews to win over new customers.

4. Customer Reporting Made Simple:

To share with clients, create white-label reports. Transparent reporting improves your connection with your customers.

5. Citation development:

Create and maintain a list of nearby businesses. Citations that are consistent across platforms increase your authority and dependability.

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Moz Local vs BrightLocal

Image Source: Google

VIEW LISTING	VIEW LISTING
SWS score 85% what is this? User Happiness: 87% Press Buzz: 72% User Trend: interest falling	SWS score 90% what is this? User Happiness: 85% Press Buzz: 53% User Trend: no significant changes
About Moz Local To make it easier for customers to find and select your company, Moz Local lets you manage your local business listings and reputation on Google, Facebook, and other websites. You can keep correct listings on the websites that matter most, reply to reviews, and make updates and offers thanks to automated listing management, duplicate deletion, location data distribution, and reputation management. For consumers to see the most accurate information, Moz Local continuously connects location data with its partner network. Additionally, our thorough review procedure helps to guarantee that your location data is cleaned up, consistent, and structured correctly. Know what your clients and potential clients are saying about you, interact with them to share news, deals, and updates, and keep an eye on the internet reputation of your company. Utilize reports and analytics to get insightful data, such as the Visibility Index, online presence score, and profile completeness, to help you decide whether to take action.	About Bright Local The all-in-one platform from BrightLocal is utilized by SMBs, multi-location companies, and marketing companies all over the world. Do you want to advance in local marketing? Spend less time switching between tools. BrightLocal enables you to: UNDERSTAND YOUR RANKINGS: Monitor your position in local search IMPROVE SITE PERFORMANCE: Audit sites  MAXIMISE CITATIONS: Enhance and expand the listings of nearby businesses MANAGE YOUR REPUTATION: Keep an eye on and create online testimonials RESPONSE TO CLIENTS: Produce customized reports.
Features API  Audience Targeting  Brand Management  Conversion Tracking  Dashboard  Data Export  Data Import  Data Visualization  External Integrations  Keyword Tracking  Link Tracking  Marketing Automation  Multi-Account  Multi-User  Notifications  Social-Media Integration	Features API  Audience Targeting  Brand Management  Conversion Tracking  Dashboard  Data Export  Data Import  Data Visualization  External Integrations  Keyword Tracking  Link Tracking  Marketing Automation  Multi-Account  Multi-User  Notifications  Social-Media Integration
Summary Distribution & Listing Management – Actively manage location data to enhance local search performance. Bing, Foursquare, Apple Maps, Waze, and True are some of the partners. Deep Google and Facebook Integration – Easily publish your data to the platforms and gain insightful knowledge about your Google and Facebook presence. Reputation management – Without having to visit each site separately, respond to the most recent reviews and assess review sentiment. Social Posting – Engage consumers using social posting to share news, deals, and updates on Google, Facebook, and other directories at the right time. Activity Feed & Notification Alerts – Keep up with updates and interactions with your places, reviews, and objects needing care with the help of Activity Feed and Notification Alerts. Automated Duplicate Deletion – Our fully automated system for locating, validating, and removing duplicate entries will put an end to any confusion.	Summary Track local search results Tracking geo-grid rankings Request client testimonials Respond to new reviews in one location. Follow up on online business listings Provide white-label reports to clients. Create leads for your business. With Citation Builder campaigns, increase citations. Utilize Citation Builder campaigns to submit to data aggregators.
Pricing Lite $14.00  1 user(s) / month Included in the plan: Listing Management Automated Location Data Distribution Continual Syncing of Location Data Standard Directories Submission Data Aggregator Submission: Foursquare Data Cleansing Process Automated Duplicate Deletion Google & Facebook Integration Activity Feed & Notification Alerts Review Monitoring Preferred $20.00 1 user(s) / month Included in the plan: Listing Management Automated Location Data Distribution Continual Syncing of Location Data Standard Directories Submission Data Aggregator Submission: Foursquare Data Cleansing Process Automated Duplicate Deletion Google & Facebook Integration Activity Feed & Notification Alerts Review Monitoring Reputation Management Social Posting Data Aggregators (US only) – Optional Add-On: $4/mo Elite $33.00 1 user(s) / month Included in the plan: Listing Management Automated Location Data Distribution Continual Syncing of Location Data Standard Directories Submission Data Aggregator Submission: Foursquare Data Cleansing Process Automated Duplicate Deletion Google & Facebook Integration Activity Feed & Notification Alerts Review Monitoring Reputation Management Social Posting Additional Directories Submission Data Aggregators (US only) – Optional Add-On: $4/month	Pricing Track $39.00 1 user(s) / month Included in the plan: Track local rankings Audit citations, GBP, and on-site SEO Monitor GBP and website performance Competitor Insights Customizable white-label reports & emails Agency Lead Generator Citation Builder (pay as you go) Manage $49.001 user(s) / month Included in the plan: Track local rankings Audit citations, GBP, and on-site SEO Monitor GBP and website performance Competitor Insights Customizable white-label reports & emails Agency Lead Generator Citation Builder (pay as you go) Sync business data across Google, Bing, Facebook, and Apple Suppress external edits Schedule GBP Posts Bulk post to multiple GBP listings Grow $59.00 1 user(s) / month Included in the plan: Track local rankings Audit citations, GBP, and on-site SEO Monitor GBP and website performance Competitor Insights Customizable white-label reports & emails Agency Lead Generator Citation Builder (pay as you go) Sync business data across Google, Bing, Facebook, and Apple Suppress external edits Schedule GBP Posts Bulk post to multiple GBP listings Monitor and respond to reviews Run review generation campaigns Create a review widget for your site
Company Information Founded: –  Based on: – Employees: –   Followers: 568k	Company Information Founded: 2008 Based in: Brighton Employees: 51-200 Followers: 14.4k
Others Who uses Moz Local Freelance Startups SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.	Others Who uses BrightLocal Freelance SMEs Agencies Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.

Pricing Plans

Moz Local

BrightLocal

Who Uses These Platforms?

Moz Local: The services of Moz Local can be used by freelancers, new businesses, small to medium-sized businesses, agencies, and large organizations.

BrightLocal: BrightLocal is used by freelancers, small and medium-sized businesses, agencies, and businesses to improve their internet presence.

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Conclusion

In this comparison article we will discuss Moz Local vs BrightLocal.

Finally, Moz Local and BrightLocal are your trusted partners in the digital space. 

These tools simplify the complex area of online listings and reputation management for small businesses as well as marketing agencies. 

Spend intelligently on your online presence and you’ll see your company grow in the digital world.

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