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So, you did all the keyword work. 

You spent hours finding the best words for your site. 

But now what? Does your site just pop to the top of Google? No, not like that. Many folks stop after the word work. 

They think they are done, but they are not. The real work is just set to start. You need a plan to use those words the right way.

This guide shows you what to do after keyword research. 

We will show you how to check your words, plan your site, set up your pages, get the word out, and see what works. 

So, are you ready to turn those words into site wins? Let’s get going!

Summary

“When feasting on keyword research, one needs to follow up with action. Start by validating if the keywords indeed serve your business and audience. Then check for the difficulty of ranking for them. Further, understand what people want when they search that keyword. Plan your content by shaping it into different formats like guides and videos, and group keywords into themes. Treat your website well by utilizing them in titles, descriptions, and headers. Push your content by way of social media and email. Finally, track the performance of your website and make changes according to your strategy. Thus helping keyword research translate into actual success.”

Read This: Power Of Keywords In Titles

What is keyword research?

Let’s say you are planning a cross-country road trip.

You wouldn’t get in your car and drive about wildly, would you?

You’d look up the greatest routes, best-kept secrets, and must-visit locations.

Similar to a map, keyword research is necessary for your web content!

Finding out what people are searching for online is known as keyword research.

It’s similar to listening in on their talks—don’t worry, it’s legal—and learning about their problems, issues, and areas of interest.

Why is keyword research important?

Imagine this: it’s like sending a lovely letter to the incorrect address if you write wonderful content that no one ever views because you targeted the wrong keywords.

You may reach the proper audience—those who are actively looking for what you have to offer—by conducting keyword research.

It’s the secret to increasing website traffic, attracting new clients, and establishing a strong online presence!

Therefore, keyword research is more than simply dry SEO; it’s about knowing your audience and communicating with them in their language.

It serves as a foundation for producing content that connects, attracts, and converts!

Are you prepared to go further and learn the 9 simple steps you should take after conducting your keyword research?

Get comfortable—your online journey is ready to begin!

What To Do After Keyword Research: 9 East Steps

Step 1: Understand Your Audience

Understanding your audience is the foundation of creating content that ranks. 

Start by knowing your audience’s demographics: their age, gender, and location. 

Dive deeper into their psychographics: their personality traits, values, and attitudes. 

Understand their behaviors, such as their interests, hobbies, and online habits.

To pinpoint your audience’s pain points, conduct surveys, and explore online forums, social media groups, and Q&A sites. 

Identify their common problems and issues. 

Once you have this information, address these issues directly in your content, offering solutions rather than just highlighting problems. 

Remember, relatability and well-researched content are key here.

Step 2: Analyze and refine your keyword list

After understanding your audience, you have to analyze and refine it to determine which ones are most relevant for your audience. 

When examining your keywords, keep the following points in mind:

Search volume: The quantity of times a keyword is searched for in a specific amount of time is known as search volume. High search volume keywords are what you should aim for, but not so high that there is too much competition.

Competition: The level of difficulty related to the ranking for a particular keyword. Selecting keywords for which you have a good potential for ranking is important. To find out how much competition there is for the keywords you choose, use a keyword research tool.

Relevance: The keyword must be relevant to both your website’s content and your business. Avoid focusing on keywords that have no impact on the audience you are targeting.

Read This: How To Target Keywords With Blog Posts & Get Maximum Traffic!

Step 3: Organize your keywords into topic-related lists

After your list of keywords has been narrowed down, you should list the keywords according to topics. 

This will help you to identify which keywords are most crucial for your website and develop a content strategy that revolves around those keywords.

For example, if you run a dog training website, you may have a keyword list with the following terms in it:

• dog training
• puppy training
• obedience training
• behavior modification
• Dog tricks

After that, you might arrange these keywords into the topic-related lists that follow:

• Basic dog training
• Advanced dog training
• Puppy training
• Dog behavior problems
• Dog tricks

Step 4: Create High-Quality, Easy-to-Understand Content

Now that you understand your audience, it’s time to create content that speaks to them. 

Pay attention to your brand’s USP, or unique selling proposition, which is what makes it unique. 

Don’t use complicated or jargon terminology; instead, express clearly and simply. 

Break up your content with subheadings, bullet points, and engaging visuals like images and videos. 

Craft attention-grabbing headlines, offer valuable insights, and end with a call to action (CTA) encouraging further engagement.

Read This: How To Find High Volume Low Competition Keywords:

Step 5: Optimize Your Content for Search Engines

Optimizing your content for search engines ensures it ranks well and attracts more traffic. 

Use your target keywords naturally within your content, including headlines and subheadings. 

Incorporate related phrases and synonyms to avoid repetition. 

Utilize internal and external links, appropriate header tags, and accurate meta descriptions. 

Ensure your website is easy to navigate and loads quickly, enhancing user experience.

Step 6: Prioritize your keywords

Not every keyword has the same meaning. 

For your business, some keywords will be more important than others. 

Arrange your keywords according to search traffic, competition, and importance to the goals of your business.

For example, you might want to give terms with less competition and search volume importance if the business is new. 

You might begin focusing on keywords with a bigger search volume as the business grows.

Step 7: Promote Your Content

Promotion is key to getting your content seen. 

Make use of social media channels that match the audience you are targeting. 

Craft compelling headlines and captions, and use relevant hashtags to increase visibility. 

Reach out to influencers in your niche, ensuring your values align. 

Personalize your outreach and offer incentives for them to share your content.

Read This: How To Dominate SERPs Focusing On Topics Instead Of Keywords

Step 8: Analyze the content that is already ranking for your keywords

Following your keyword-setting priorities, you should examine the content that is currently ranking for those keywords. 

This can help you to identify the type of content that is most effective for your target keywords.

An analysis of the content that is ranking for your target keywords can be done with an SEO tool. 

You can get details from these tools regarding the headers, body text, meta descriptions, and title tags of the pages that rank well.

Step 9: Track your performance for your target keywords

In the end, you need to track your ranking for the keywords you want to target.

This can help you determine where you can make improvements and see how your content is ranking.

To track your performance for your target keywords, you can make use of a keyword-tracking tool. 

You can get information from these tools on traffic, rankings, and other aspects.

Other Steps

Check Your Keywords

1. Are Your Words a Fit?

Your words must match what you do. Do you sell shoes? Then “best shoes” makes sense. But “how to fix a car” does not. Make sure the words match your goals. Do they match the folks you want to reach? If not, dump them.

2. How Hard Are the Words?

Some words are tough to rank for. Big sites want those words too. Use tools like Ahrefs or SEMrush to see who else wants those words. Look at their sites. How good are they? Do they have many links? If they are too strong, pick words that are easier to win.

3. What Do Folks Want?

What do folks want when they type those words? It is key to know “search intent.”

• Info: They want to know stuff. “How to tie a tie?”
• Go: They want to go to a place. “Amazon login.”
• Buy: They want to buy stuff. “Buy blue shoes.”
• Think: They want to pick the best. “Best shoes for kids.”

Make sure your page gives them what they want. This is key.

4. Pick the Best Words

Give each word a score. How much traffic can it bring? How easy is it to win? How well does it change lookers into buyers? Pick the quick wins first. Those are words that are easy to rank for. Start there to get some wins.

Plan Your Site

1. What Can You Make?

Do not just think of blog posts. Can you make how-to guides? What about cool pictures? Videos? Can you talk about it on a show? Can you give stuff away? Think big and use your words in many ways.

2. Make Topic Clusters

Group your words into topics. This is called “topic clusters.” Think of one big page that talks about a topic like “SEO: The Complete Guide.” Then make smaller pages that talk about types of shoes like “On-page SEO” or “How to do Technical SEO” Link them all. This helps Google know what your site is all about. It is also good for folks on your site.

3. Match Words to Pages

Give each page a set of words. Do not use the same words on too many pages. That is “keyword cannibalization.” Make sure each page has its own set of words to work with.

4. Give Writers a Guide

When you ask someone to write for you, give them a guide. This is a “content brief.” Tell them the word to use, what folks want, who they are writing for, and how to get it all done.

5. Use Long Words Too

Do not just use short words like “shoes.” Use long words too, like “best shoes for kids who run track in the rain.” These “long-tail keywords” can help you find a small group of folks who need what you have.

Set Up Your Pages

1. Help Google and Folks

Your title, what you write in short under the title (meta description), and the big words on the page (headers) must be well done. Use your words in them, but make them sound good. Make folks want to click.

2. Put Words in the Right Place

Use your words on your page. Put them in the text, in the image names, and in the site link (URL). Do not use them too much! That is “keyword stuffing.” Google does not like that.

3. Link Your Pages

Link your pages to each other. This helps Google and folks move around your site. If you have a page about “running shoes,” link to it from your “shoes” page.

4. Win the Top Spot

Try to get your site to show up in the “featured snippet.” That is the box at the top of Google. To do this, use lists, give quick answers, and use charts. Think about voice search too. Write how folks talk. Answer their questions.

5. Make Good Links

Make your site links short and clear. Use your words in them. For “blue shoes,” use a link like “[yourwebsite].com/blue-shoes.”

Get the Keyword Out

1. Shout It Out

Share your pages on sites like Facebook or X. Change what you say to fit each site. Use # signs (hashtags) to help folks find your posts.

2. Talk to Folks

Get folks to sign up for your email list. Then, tell them about your new pages. Use great titles and ask them to take action.

3. Write for Others

Write for other sites (guest blogging). This helps you get links and find new folks. Write great stuff that they want to share.

4. Get Links Back

Find ways to get other sites to link to you. Find links that do not work and tell the site to use yours instead. Make stuff that folks want to share.

5. Help Your Town

If you have a local shop, help folks find you in town. List your site on local sites. Make sure your address and phone are easy to find.

See How It Works

1. See Where You Rank

Use tools like Google Search Console to see where your site ranks for your words. If you are not on top, find out why.

2. See Who Comes

Use Google Analytics to see how many folks come to your site. How long do they stay? What do they click? If they do not stay long, your page may not be good.

Image source: GA4.com

3. See What Sells

See if people buy things after they read your pages. If not, change your page to get them to buy.

4. Change Your Strategy

Watch your stats. Change your strategy if things aren’t working.

5. Ensure Your Site Works

Ensure your site is fast and works on phones.

Conclusion

Now you know what to do after keyword research. 

Keep your words under check, plan your site, start getting your pages in order, spread the word, and check how it will work. 

Follow these tips, and your website will start getting more traffic, and you will make more sales. 

So what are you waiting for? 

Go ahead; take your keyword!

Read This: What Is Latent Semantic Indexing Keywords (LSI)

Read Also

• Keyword Prominence Refers To
• Keyword Prominence Refers To
• How To Create Topic Clusters In SEO To Boost Search Ranking
• How To Do SEO For Google My Business
• How To Do SEO For Shopify Website

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