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If you’ve ever wondered how websites rank on the first page of Google’s search results, you’re not alone.
It’s a big deal because being on that top page can bring a ton of visitors to your website.
And within that first page, the top five spots are like a goldmine.
Turns out, a whopping 85% of websites that make it to these top five positions use keywords in their titles.
This insight comes from a study done by BrightEdge, a company that knows a lot about SEO (Search Engine Optimization).
It gives us a description of how SEO works today.
So, let’s break down what they found.
Power of keywords in titles
1. Keywords in Titles Rule
Imagine you’re searching for something on Google, like “best pizza places.”
Chances are, you’ll click on one of the results with “best pizza places” right in the title, right?
Well, most people do! And that’s why 85% of websites in the top five spots use keywords in their titles.
It tells Google and its users what the page is all about.
2. Meta Descriptions Matter Too
But it’s not just about titles.
Those little sentences under the titles, called meta descriptions, are important too.
BrightEdge’s study found that 95% of pages in the top ten rankings had meta descriptions.
Meta descriptions give a small description of what’s on the page and help users decide if they want to click.
3. Capitalize to Captivate
Ever noticed that some titles and meta descriptions use capital letters for important words?
Well, 90% of pages in the top five rankings did this.
Capitalization helps draw attention to key points and makes your content look more professional.
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4. Grammar Matters
Now, on the other side, bad grammar can be a destroyer.
Among the pages that ranked in the bottom 25% of the search results, there were plenty of grammatical errors in their titles.
So, it’s essential to proofread and make sure your titles are error-free.
5. SEO Pros Know the Drill
When asked, 70% of SEO experts agreed that excellent titles and meta descriptions are crucial for ranking up the search engine results page (SERP).
Another 30% said it’s at least somewhat important.
So, in the world of SEO, everyone knows that getting this right is a big deal.
6. It Takes Time
Creating awesome titles and meta descriptions isn’t a walk in the park.
In fact, it can be time-consuming.
About 50% of the SEO experts surveyed said they spend 4 to 6 hours each week working on this.
And some really dedicated experts (30%) put in 7 to 9 hours weekly.
Even the least time-consuming option, which is 1 to 3 hours a week, still takes effort.
In this article, we will discuss the power of keywords in titles.
While having keywords in your titles and creating killer meta descriptions isn’t the only way to boost your Google ranking, it definitely helps.
SEO experts need to keep this in mind as they work on their websites and aim for those top positions on the search results page.
It’s all about understanding what makes Google and its users, and keywords are a big part of that puzzle.
So, keep those keywords in mind when you’re creating content for your website, and you might just rank higher on Google!
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What is the power of keywords?
In order to attract the right kind of users to your website, keywords are important. You may make sure that people who are actively looking for your goods, services, or information see your website by matching your content with keywords that are relevant to your target market.
How do you use keywords in a title?
It’s best to use one keyword per title, possibly two if they’re closely connected or if one is your brand’s or company’s name. The format is “main keyword – second keyword | third keyword” if you do choose to utilize more than one term in a tag.
Why keywords are key in titles and content?
Keywords increase organic traffic.
Knowing what keywords that your audience uses to find your product will help you design your content to match their needs and improve your website’s exposure (rankings) and organic traffic.
What is power keyword in SEO?
Power words are those that are in charge of attracting potential customers; they are referred to as emotional and strong language because their purpose is to get emotion from your readers or other speakers. Power words are ones that appeal to readers’ emotions and help them relate to your good or service.