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What Vimeo is
With over 260 million users and 350k new videos added every day, Vimeo is the one-stop shop for videos to make professional-quality videos accessible to everyone.
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Summary
Vimeo is enhancing the Video SEO for its customers through the integration of clean video embeds, enhanced video indexing support, auto-schema markup, and additional engagement features. With these features, Vimeo has improved the crawlability and search engine visibility for businesses and creators who are interested in ranking their videos in Google. With the use of the correct optimization techniques (metadata optimization, transcript creation, and proper embedding) Vimeo has the potential to generate large amounts of organic traffic utilizing video content.
sEO Vimeo
Search Engine Optimisation (SEO) is the process of enhancing those search results and improving your site’s position in search results.
Although there are other strategies you can use to improve your search engine rankings, many of the most basic and technical requirements are met by your Vimeo OTT website.
Threat
Vimeo’s customers must independently implement and manage video SEO best practices, including adding structured data to their websites, submitting sitemaps, calling the Indexing API, and more.
It requires technical knowledge and is massively challenging.
In addition, Google Search did not support Vimeo’s Chapters feature, which marks individual video segments with time markers.
By adopting Google’s best practices in 2022, Vimeo overcame these difficulties and made it possible for its users to take advantage of features like Key Moments without any additional effort.
This includes VideoObject’s structured data implementation and best practices for its video players.
Enabling large-scale video indexing
Vimeo adopted Google’s new recommendations for video players using iframe embeds to improve indexing and give the video embed the best chance of showing up for relevant searches.
Markup can now be attributed via embeds when used in conjunction with the new Indexify embedded rules and noindex.
Customers do not need to add markup themselves as this and VideoObject markup is implemented, making Vimeo videos on customers’ pages eligible for indexing.
The 750M videos in Vimeo’s current library of embeds are affected by this change, as are all new additions and embeds to come.
If you’re a developer of an embedded video player like Vimeo, you can help your customers benefit from video discovery and improved Google search performance. All this is necessary for you.
Key Moments enabled by structured data
When key moments appear in Google Search, an expandable and scrollable time bar with labeled segments in the video-rich result is added, further enhancing the experience.
By adding clip markup to all of its video host pages, Vimeo enabled all of its chapters to appear as Key Moments on Google Search.
Due to the Seek markup added by Vimeo, even without Vimeo chapters, Google can still recognize important parts of the video.
The video begins at the chosen time marker when the viewer clicks on a segment to be taken to the creator’s website, which contains Vimeo’s embedded player.
If you’re the developer of an embedded video player like Vimeo, you can enable Key Moments as well.
If you are implementing key moments for the iframe embed then develop a method for the iframe embed to communicate the start time parameter to the source video player.
For example, you can make this communication possible by using the PostMessage JavaScript wrapper.
Given that player controls can be managed on a single URL page, this type of wrapper is not needed when embedding JavaScript.
Source by: Google
How Vimeo Enhances Video SEO (Technical Features)
Vimeo includes built-in technical SEO features designed to help search engines (most notably, Google) easily find, comprehend, and rank all of your video material.
Automatic VideoObject Schema Explained
For videos hosted and/or embedded via Vimeo, the Automatic Application of VideoObject schema creates a map for those videos, telling search engines about the important information video object schema includes (title, description, thumbnail URL, length, and date of upload).
SEO Benefit:
The VideoObject schema increases the likelihood of having a thumbnail or key moments displayed within Google search results, thereby enhancing both user visibility and click-through rates.
indexifembedded: Why It Matters
Vimeo’s indexifembedded feature allows search engines to index a video, even if that video has been embedded on a third-party site or is marked as Unlisted.
SEO value: Unlike most video sharing services, Vimeo embeds video into the publisher’s site, providing SEO benefits for both the publisher’s pages and Vimeo, which increases the likelihood of the publisher’s pages ranking higher in both video searches as well as organic search results.
Automatically Generated Metadata by AI & Its Effect on SEO
The AI technology at Vimeo automatically generates Titles, Descriptions, and Tags for a video based on what was spoken throughout the video.
SEO Benefit:
Automatically generated Titles, Descriptions, and Tags by AI increase Keyword Relevance, Content Accuracy, and discoverability of videos for Content Creators who may not have considered that when uploading their videos.
Step-by-Step Vimeo Video SEO Checklist
Utilize this practical checklist for full optimisation of your Vimeo Video to Achieve Better Video Ranking & More Viewer Engagement.
Step 1: SEO-Optimized Titles & Descriptions.
Make sure your main keyword is represented clearly in the title. Then, when writing your video’s description, use related keywords and phrases that will help define your video.
Best Practice: Your title should be less than 60 characters, and the key phrase should be towards the beginning.
Step 2: Upload Appropriate Thumbnails.
Always select a high-resolution image for your thumbnail and very little text. The image should be uncluttered, and the subject should be easily recognisable.
SEO Tip: Catchy thumbnails will help you rank higher, indirectly.
Step 3: Add Transcripts & Captions
Upload a clearly written captioning or transcript for your video so that it can be ‘read’ by search engines. Also, the words you use in your transcript contain keywords and will help search engines determine the context of your video.
SEO Advantages of Transcripts:
Transcripts offer more keywords to your content and allow search engines a more in-depth understanding of the context of your video content.
Step 4: Add Chapters & Key Moments
Create sections (or chapters) in your video using timestamps to help viewers quickly navigate to different parts of the video.
SEO Benefits:
If you have timestamps set up in your video, Google can show key moments in the search results, making it a better user experience and a better way for your videos to be discovered.
Step 5: Incorporate Your Vimeo Video Above The Fold
The Vimeo video should be included near the top of the webpage, above the fold if possible.
SEO Advantages of Embedding Video Above-The-Fold:
When videos are placed above-the-fold, it gives a clear indication to search engines of your site’s content and allows users to stay engaged with the site longer.
Step 6: Submit Video Sitemap to Google Search Console
Creating and submitting a video sitemap through Google Search Console means that search engines are able to find and index your videos faster.
SEO Advantages of Video Sitemaps:
Video sitemaps not only improve crawling efficiency but also increase your video’s visibility on search engine result pages (SERPs).
