Reading Time: 2 mins 53 sec
Friends, today we will learn about the 8th Google Ranking Signal – Local News Systems.
“Local News System is a trigger Base ranking signal that increases the rank of some selected news websites in some selected cases. Authoritative Local News Websites are such websites that may be local news websites but their authority is also high. Google created this local intent capture algorithm and invented it in 2012 and only then Google is using it”.
There is a total of 19 articles in this series of Ranking Signals, from which we have discussed in detail all the 19 Ranking Signals mentioned by Google.
So if you have missed any article in this series or you have come directly to this article.
Then you have requested it is important that you must also read the rest of the articles written on Ranking Signals so that you can optimize your website well.
If you take a good look at these 19 Ranking Signals, then it will be much easier for you to get your website ranked because in these you were told all the points that Google sees to rank any website.
You are requested to start this series with 1st ranking Signal because only then you will get its full benefit.
Table of Contents
Local News Systems Google Ranking Signal
Local News System is a trigger Base ranking signal that increases the rank of some selected news websites in some selected cases.
Google also shows Local News on the search results page, for which the help of Local News Systems ranking signal is taken.
Selected news websites mean Authoritative Local News Websites ie such websites which may be local news websites but their authority is also high.
In 2010, Google created this local intent capture algorithm and invented it in 2012, and only then Google is using it.
Now here it is important for you to understand the meaning of two words Local News and Authoritative.
Meaning Of Local News And Authority
Local News websites means such news websites which cover the local news of a state or a city.
Like if you go to the NDTV website then you will get to see International, National, and State news.
But if you go to the news website of Amar Ujala, then you will also get to see the news of different districts, in which you can study the news of these districts on different pages and you can see the small news there.
Now you will not get this news on NDTV, that’s why Amar Ujala has become a Local News Website.
We know that Amar Ujala is not a small organization but its focus is to cover Local News.
Now before understanding Authority, we have to understand Hub Pages.
Hub Pages mean a page on which links to many Trusted websites have been given.
Quality Backlinks from these Hub Pages increase the authority of a page.
If your page is getting Backlinks from many Hub Pages, then the Authority of your website will automatically increase.
That’s why only these Authoritative Local News Websites get traffic from Local News systems but only in selected cases.
When Google’s systems detect that there is a need to show local news for a search query, then at that time these systems show a section of a news story on the search result page.
When is Local News shown in search results?
Google decides on four points whether to show local news for a search query or not –
- Search User’s History – History of the user searching
- Searched Phrase’s History – History of Searched Phrase
- Search Language – language to search
- Search Location – Location of the searcher – If a word or Keyword is being searched a lot which is very relevant for a location, then Local News starts showing for that too.
Even if the searcher is using a language or word that is unique to a location, local news is shown in the search results.
If Google knows the location of a user and Google thinks that we can show Local News for this keyword, then Google will definitely show Local News in the search results.
How To Optimize Your Website For Local News Systems?
If you have a news website of your own or you work for a news website, then for this you have to pay attention to the authority of your Local News Website and focus on increasing it.
For this, you can take Backlinks from those websites which are getting links from other authority websites.
Now you must have known what is Google’s 8th ranking signal Local News System and how it works.
If your website comes under this system, then you must optimize your website for it by following the proper steps.
- Top 65 Technical SEO Interview Questions And Answers
- Does Bold Text Help SEO
- How To Create The Perfect H1 Tag For SEO
- Google Announces Five Changes Coming To Mobile Search
- Benefits Of Using Semrush