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Are you trying to rank your web pages? You might be missing one key thing. It’s all about the Importance Of Internal Links In SEO. 

This tactic is a must for great SEO. Internal linking is a key part of any plan. It helps both search engines and people who visit your site. 

In this guide, you’ll learn all you need to know. We’ll cover what internal links are. You’ll learn why they matter, the best tips, and tricks. 

Also, you’ll learn some new tips that work well. You’ll also find out how to fix any problems. So, let’s dive in!

Summary

“Internal links are like roads that connect all pages on your site. They help search engines find and understand your content, and they make it easier for users to get around. By following these tips, you can make internal links work to help your website rank better and give users a great experience. Use good anchor text, plan where to put your links, and always check to make sure everything is working. Internal links are a basic step to good SEO.”

Read This: New Generic Top-Level Domains List

What is Internal Linking? The Fundamentals

Internal links are links from one page on your site to another. They are links inside your site. They are not links from other sites.

• Links: Think of links as paths. They lead users from one place to another.
• Internal vs. External: Internal links stay within your site. External links go to other sites.

Making a link: To make a link, use an “a” tag in the code. This tag tells the browser where to go. This makes the link work. Also, the “href” tag has the link address.
      <a href=”https://www.seowithsunny.com/seo-tips”>SEO Tips</a>

In the code above, “SEO Tips” is the words people see. “https://www.seowithsunny.com/seo-tips” is the link. This shows that people click on “SEO Tips.” Then, they go to the SEO tips page.
Types of Links: There are many types of links, like:

• Contextual Links: They are in the main text.
• Navigation Links: They are in the top or side menu.

Footer Links: They are at the bottom of the page.

Internal and External links in SEO

Internal links SEO

Internal links will easily lead to any page or post inside your website, its use is not only beneficial for us but search engines and users who visit our website also make full use of it and visit our website, which easily finds other content.

Our user finds other content on our website by navigating this link, the same search engine can easily navigate our entire website through this link.

External links SEO

An external link is a type of hyperlink and backlink, which stays us on the target page of another domain.  

If we talk from the point of view of SEO, then it is the link that is made to another website or comes back to your domain.

Why Internal Links are Crucial for SEO

Internal links help search engines perceive your site and thus allow the site to rank higher.

• Crawling and Indexing: Search engines use bots to crawl the web by following links to find and read pages. Internal links help these bots find all of your pages, a key item for showing up in search results.
• Link Equity (PageRank): Link equity is a “vote” for your page. Internal links give this vote to other pages on your site. Therefore, you should link to the important pages because they require assistance in ranking. That’s how you contribute to the strength of the really important pages.
• Context and Relevance: Internal links give context to the search engines. They give cues about what your website is about. Use links to show how topics relate. This helps search engines understand the link a bit better. It also helps humans who come to your site.
• Keywords: Anchor text gets very critical. It gives an idea to the search engines about what the linked page talks about. Use the keywords in your anchor text. Ensure that the anchor text matches the page it links to.
• Time on Site: Good internal links ensure that the users keep holding on to the site. This is good news for the search engines as it shows that the site is useful and engaging. 

Internal Linking and User Experience

Good internal links not only enhance the ease of use of a website but also keep users on the website longer and mean there’s more for the user to learn about.

• Easy Navigation: Internal links further aid the users in their exploration of the website. If they wanted the meat and potatoes of any page, they could easily jump from one page to another.
• More Time On Site: If users find what they want, they tend to linger. This leads to lesser page “bounce rates”.
• Better Engagement: They facilitate the exploration of your site. If people enjoy their site, they will spend a significant amount of time on it.
• Content Discovery: Provides an opportunity to find new content on the site. This might make a user aware of some content they never realized existed.

Trust and Authority: User-friendly sites earn a lot of trust from their audience. People regard the website as helpful, which builds authority.

Internal Linking Best Practices

To make the most of internal links, you need to know these best practices:

• Use Good Anchor Text: Use words that describe the page you are linking to. Use keywords. Make the anchor text fit the page content.
  • Good Example: “Learn more about SEO Best Practices.” This uses a keyword and tells users where to go.
  • Bad Example: “Click here”. It does not tell users where they are going.
• Good Link Placement:
  • Content Links: Put links in the text of your pages.
  • Menu Links: Use the main and side menus for key pages.
  • Related Posts: Link to similar articles.
  • Footer Links: Put important links at the bottom.
• Website Architecture: Make sure your site has a clear structure. This is from the home page to all the other pages. Keep the “link depth” low.
• Do not Overdo It: Don’t put too many links on one page. Focus on making the links helpful.
• Link to Good Content: Only link to pages that help the user. If the page is not good, do not link to it.

Check and Fix Links: Check your links regularly. Make sure they still work. Fix any broken links.

Technical Considerations

Keep these technical points in mind:

• Crawl Budget and Link Depth: Keep your site easy to crawl. Do not make it too deep.
• Canonicalization: Use “canonical tags”. This tells search engines the right page.
• No-follow vs. Do-follow: Do-follow links pass value. No-follow links do not. Use them correctly.

Mobile-First Indexing: Make sure your links work well on phones.

Read This: 7 Tips For Achieving Successful SEO Engagement

How To Do Internal Links In Blog

Here I will tell you about how to do internal links on WordPress websites.

I also believe that WordPress is the most popular CMS system in the world.

About 60%-65% of the world’s websites are made in WordPress.

So, step by step process

• – First of all, select the text to which you want to link the internet.
• – After that, you have to click on the link option.
• – You can also give a direct link or you can also give an internal link SEO by searching the keyword related to the text.

How to add internal links in WordPress

Here we know how to add internal links to an article in WordPress, if you do not know how to do internal links on your post then it is very easy here in WordPress just you have to search your keyword here, WordPress automatically gives you suggestions of relevant content.  

With the suggestion of WordPress, you can easily link any post.

Now we know how to add internal links in WordPress:

• – First, you have to navigate your post.  WordPress dashboard>Posts>All Posts>, then click to edit
• – Highlight the text on which you want to add the link.
• – Lastly, you have to update and publish.

How to add internal links within Blogger posts

Step no.1

– First of all, you have to download this code.

Search </head> and Paste CSS code Above it.

<b:if cond='data:blog.pageType != &quot;index&quot;'>
<style type='text/css'>
/* Multi Related Post */
.gourabdesignmultiRelated{background-color:#2a2a2a;color:#fff;margin:15px auto;display:-moz-box;display:-ms-flexbox;display:flex;flex-wrap:nowrap;justify-content:space-between;overflow:hidden;transition:all .3s}
.gourabdesignmultiRelated:hover{background-color:#222}
.gourabdesignmultiRelated .content{padding:12px 15px}
.gourabdesignmultiRelated .content .text{margin-right:5px}
.gourabdesignmultiRelated .content a{color:#fff;text-decoration:none;line-height:1.5em}
.gourabdesignmultiRelated .content a:hover{text-decoration:underline}
.gourabdesignmultiRelated .icon{height:auto;min-width:55px;background:#f44336 url(&quot;data:image/svg+xml,%3Csvg viewBox=&#39;0 0 24 24&#39; xmlns=&#39;http://www.w3.org/2000/svg&#39;%3E%3Cpath d=&#39;M8.59,16.58L13.17,12L8.59,7.41L10,6L16,12L10,18L8.59,16.58Z&#39; fill=&#39;%23fff&#39;/%3E%3C/svg%3E&quot;) center / 40px no-repeat;transition:all .3s}
</style>
</b:if>

– After that, you have to go to your blogger admin panel.

– There you have to click on the theme option.

– After that, you have to click on Edit HTML under Customize option.

– You have to paste the first code under the <head> tag and <head> tag.

 Step no.2

– Now you have to find <data: post.body/> tag.

– Then you have to copy the second code and paste it under <data: post.body/>.

Now search this <data:post.body/> code and paste below under it, then save it. 

<b:if cond='data:view.isPost'>
<script type='text/javascript'>
//<![CDATA[
// Multi Related Post
(function() {var jumlah = 4;let post = document['querySelectorAll']('.post-body br, .post-body p'),a = jumlah + 1,b = post['length'] / a;c = Array['from']({length: jumlah}, (redfx, blufx) => blufx + 1);
for (let d = 0; d < c['length']; d++) {let e = c[d],f = parseInt((b * e)),g = document['createElement']('div');g['className'] = 'gourabdesignmultiRelated';if (post[f]['nodeName'] == 'P') {post[f]['parentNode']['insertBefore'](g, post[f])} else {post[f]['parentNode']['insertBefore'](g, post[f]['nextSibling'])}}})();
var relatedTitles = new Array();var relatedTitlesNum = 0;var relatedUrls = new Array();function related_results_labels(nerdfx) {for (var desfx = 0; desfx < nerdfx['feed']['entry']['length']; desfx++) {var nefx = nerdfx['feed']['entry'][desfx];relatedTitles[relatedTitlesNum] = nefx['title']['$t'];for (var ciafx = 0; ciafx < nefx['link']['length']; ciafx++) {if (nefx['link'][ciafx]['rel'] == 'alternate') {relatedUrls[relatedTitlesNum] = nefx['link'][ciafx]['href'];relatedTitlesNum++;break}}}}
function removeRelatedDuplicates() {var viefx = new Array(0);var labfx = new Array(0);for (var desfx = 0; desfx < relatedUrls['length']; desfx++) {if (!contains(viefx, relatedUrls[desfx])) {viefx['length'] += 1;viefx[viefx['length'] - 1] = relatedUrls[desfx];labfx['length'] += 1;labfx[labfx['length'] - 1] = relatedTitles[desfx]}};relatedTitles = labfx;relatedUrls = viefx}
function contains(yelfx, yufx) {for (var grefx = 0; grefx < yelfx['length']; grefx++) {if (yelfx[grefx] == yufx) {return true}};return false}
//]]>
</script>
  <b:if cond='data:post.labels'>
    <b:loop values='data:post.labels' var='label'>
      <b:if cond='data:view.isPost'>
        <script expr:src='&quot;/feeds/posts/default/-/&quot; + data:label.name + &quot;?alt=json-in-script&amp;callback=related_results_labels&amp;max-results=100&quot;'/>
      </b:if>
    </b:loop>
  </b:if>
<script type='text/javascript'>
//<![CDATA[
(function gourabdesignmultiRelated() {var text = 'Also read :';let r = Math['floor']((relatedTitles['length'] - 1) * Math['random']());let i = 0;let jumlah = document['querySelectorAll']('.gourabdesignmultiRelated');while (i < relatedTitles['length'] && i < jumlah['length']) {for (let a = 0; a < jumlah['length']; a++) {jumlah[a]['innerHTML'] = '<span class="content"><span class="text">' + text + '</span><a href="' + relatedUrls[r] + '" title="' + relatedTitles[r] + '">' + relatedTitles[r] + '</a></span><span class="icon"></span>';if (r < relatedTitles['length'] - 1) {r++} else {r = 0};i++}}})();
//]]>
</script>
</b:if>

– After that you have to save your theme, and visit your website.

Read This: 29 Best Youtube Channel To Learn SEO

How to find internal links to a page

If you want to find the internal link of any page of your website, then you should take care of these steps.

– First of all, you have to go to the Google Search Console of your website.

– You have to select your website.- In the left-hand menu, you have to select the Links option. There you will see the list of internal links to your website.

Uses & Importance Of Internal Links in SEO Website

Internal links are most useful for three reasons.

• – To create the structure of your website.
• – Your website allows the user to navigate.
• – It also helps in creating a hierarchy of all the information on the website.

In this structure, the internal link is created between the main page and other pages.

This is good because it allows link ranking power to travel across the entire website.

Thus the SEO ranking potential increases for each page.

This is a common structure using which large sites divide into categories and subcategories.

Internal links and backlinks are both different, do not get confused about this.

internal linking benefits

Although there are many benefits of internal links.

Out here I am going to tell you about those benefits which directly affect the SEO of your website.

• – The search engine ranks the pages of any blog according to its links, any blogger can also create backlinks through these, due to which the page rank of your website becomes good.
• – By creating internal links, all the articles on your website are deeply linked to each other, so that their indexing is done in a better way.
• – If your website has the right internal links, then it also reduces the bounce rate on your website.

What is bounce rate – If we understand bounce rate in simple language, then it is a factor by which we can find out what the user does after reading your post.

Why does he go to another page of your website or open another site or close your page?

The lower the bounce rate, the better for your blog.

internal links play a big part in reducing this.

In any blog, such an internal link should be created that attracts your reader and he clicks on that link and goes to another page of your site.

So that he stays on your website for maximum time.

Your blog benefits a lot by creating an internal link in the middle of your post with the right anchor text.

You are giving new information to the user in your article, he can get detailed information about a particular keyword.

Users will go to your new page from which the page will link.

– internal links also help a lot in On-Page SEO.

On-Page SEO notices everything for keywords in a single post.

It notices whether your heading, keyword placement, and content quality are all right or not.

Due to this, the overall value of your website increases.

internal links pass the link juice from one page to another.

So in terms of SEO, it is considered very good for your website.

That is why SEO experts say that it is very important to link your old article with the new one.

You can get maximum link juice for your website with the help of internal links.

Crawling any article is very important.

If it isn’t crawled, the search engine can’t find it.

Due to this, it will not come in the Google search engine.

Internal links help a lot in getting any article crawled.

This greatly increases the chances of getting the article on the search engine result page(SERP).

Which type of internal link cross-references information on your website

To make a page internal cross reference, it is very important for us to use anchor text.

According to the link text, we see this link in Rich Snippets.

Read This: How To Use News Topic Authority To Find High-Quality News

How To Do Internal Links

While doing internal links, many bloggers make such mistakes, due to which they do not benefit from it.

Below are some tips that you can follow for how to do internal links in a better way.

• – You should always link the relevant post internally, this increases the chances of the user to read the internally linked article.
• – If your blog is on a single niche or micro-niche then it is very easy to do internal linking in it.
• – internal links I always link to web pages related to anchor text.
• – Like you are doing internal linking on on-page SEO.
• Then you have to link your internal to the same article in which on-page SEO has been told.
• – Link the important web pages on the site in as many articles as possible, this will improve the ranking of your finished pages.
• – While doing internal links, also note that do internal linking on the keyword of your other articles.
• – You also have to always keep in mind that you should not link too much internally in a single article.

Of this, it happens that your user gets confused.

You can have 10 to 15 internal links in a normal.

Apart from this, you can easily do 30 to 40 internal links for your pillar post.

• – internal links do follow this, allowing the link juice to pass easily to other web pages.

Many times what happens is that we delete any of our blog posts or change the URL of the post.

In such a situation, a broken link is formed.

Check the broken links in your post and remove them.

Types of internal links

If we talk about the types of internal links, then there are four types: contextual links, navigation links, footer links, and image links.

– Contextual links

Contextual links are said to be internal links, with the help of which you can share the context of your web or blog content.

– Navigation links

Navigation links are the interlinked web that you have created in your navigation bar, with the help of which the visitor to your website can easily go from one page to another.

– Footer links

Such links are usually found at the bottom of our footer section, where a link to the recent page of your website appears.

– Image links

Is such an internal link, with the help of which you give the correct address of the source of any image.

Advantages Of Internal Links

Internal linking is considered very important from the point of view of SEO.

For which you get many benefits, here below are some such benefits that you should know about.

• – Internal links reduce the bounce rate of the blog.
• – Internal links are very important to increase beach view.
•  Many times we have to face indexing problems in Google, but with the help of internal linking, you can get the blog indexed fast.
• – Internal links are improved on-page SEO.
• – Internal links also play a big role in increasing the organic traffic of your website.
• – Internal links The link juice is passed so that by doing internal linking in your blog, the ranking of the website improves.

What Not To Do With Internal Bound Links

You should not use automatic internal linking tools or plugins that are not good.

There are some reasons why they are not good such as:

• – Any plugin or internal linking tool starts doing internal linking without understanding, which links are best for the page requiring the most juice or linking.
• – internal linking helps the user to navigate the related content on your website, but plugins never think to add internal links whether the content is related or not.
• – Can create exact match anchor text internal links overnight through these plugins on your website.

Which leads your website to penalty.

Read This: How To Create Robots.Txt File In SEO

Internal links example

Internal links are such a hyperlink, with the help of which you can easily go to any page or post inside your website.  

For example, if we go to the “About page of SEOwithSunny”, it will bring an internal link, and if we go to the Google Keyword Planner, it will be an external link.

Read This: Is Google Page Speed Insights Accurate Or Misleading?

Conclusion

Today in this article we have understood the importance of Internal links in SEO.

Internal linking is key to good SEO. It is a must-have. It helps your site rank higher and makes it easy to use. Do these things, and your site will be better.

Do these things:

• Review your links.
• Make changes.
• Keep improving.

Internal links are important. Use them for a better site.

Read Also

• Top 65 Technical SEO Interview Questions And Answers
• Does Bold Text Help SEO
• How To Create The Perfect H1 Tag For SEO
• Google Announces Five Changes Coming To Mobile Search
• Benefits Of Using Semrush

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