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Are you a small business owner? Do you want to be easily found online? Local SEO could be what you need; visibility it gives you in the search results is just awesome.

Uberall vs Yext are the leading tools for local SEO. Both can do a great job at managing how the biz appears online, but it’s not easy to settle on one.

Each one can single-handedly manage how your biz looks online; this is a lot easier than doing everything manually.

Think of your sign that attracts people into the shop; this is what SEO does. Here comes the problem: how each tool goes slightly differently.

Generally, you just don’t know which one is best suited for your type of business.

This article looks at Uberall and Yext. We’ll explore what each tool can do; we’ll take a look at the good and the bad of both.

We’re looking to make it very easy for you to choose the right tool because this could bring you traffic to your website as well as more people turning up at your door. 

Summary

Uberall and Yext are both platforms that help businesses, particularly multi-location businesses, improve their online presence. They have features for managing listings, reviews, and local SEO efforts; however, their strengths and target audiences differ. Uberall appears to win with customer service and affordability, a good fit for smaller businesses. On the other hand, Yext has significantly more features to choose from, appealing to larger enterprises with larger budgets. The answer is your needs, budget, and what matters to you.

Key Points

• Uberall and Yext are both useful for managing a business’ online presence, especially local businesses with multiple locations, but they do have their differences and different needs to fulfill.
• Research indicates that Uberall has better customer support with higher user satisfaction, while Yext is a larger company with more of higher-level service offerings but comes with a higher price point.
• Thus, it seems likely that Uberall is a better fit for small-to-medium businesses while Yext is more suitable for large enterprises and bigger budgets.
• Again, the evidence supports Uberall in terms of affordability, but Yext might provide users with more necessity to use the larger software solution with more features.

What is Local SEO and Why Does it Matter?

Local SEO helps your business be found in the web search results that apply to folks in your area. If someone searches for “pizza near me,” you want your pizza joint to be seen. That is local SEO in action.

Why is this stuff important? Because most people search online for anything local. If your business is not listed, you lose these customers to your competition. Local SEO helps people find you on maps, web searches, etc.

• More people find you: Local SEO brings you to the people.
• More sales: More people find you and more people buy.
• Outsell Your Rival: A great online presence makes you stand out.
• Build Credibility: It shows your physical presence as a legitimate business.

How do you boost your Local SEO?

• Claim Your Business Listings: Make sure you are on Google Maps and Yelp. This is essential.
• Have More Positive Reviews: It allows more trust from your customers.
• Use Local Keywords: Use the words people use when looking for businesses like yours.
• Make It Local: Your website should convey your locality and local information.
• Link to Other Sites: Make sure you link to other local sites so you look like you belong in the vicinity.

Local SEO can help any business. If you have a store or an office, or you visit customers in their homes, local SEO is the place to go. This is how you get found nowadays.

Target Audience and Use Cases

It would appear that Uberall is a better choice for small to mid-size businesses and categories of industries such as retail, finance, and automotive, because of the price and supportive feedback.

Yext, with its more broadly defined feature set, is more suited to large organizations with high-level budgets, especially companies that require extensive tools to manage multiple locations.

Core Functionality Comparison: Uberall vs Yext

This detailed analysis provides a thorough comparison of Uberall and Yext, two well-known platforms for online presence management, for organizations with many locations. This comparison was based on current information and past user feedback to understand the current status as of June 11, 2025.

Background and Purpose

Uberall and Yext offer different tools for listings management, reputation management, local SEO, and analytics to enhance online visibility. They offer organizations tools to better present their businesses digitally to users who search for local establishments. While their goals going to market are in alignment, their mechanisms, features, and audiences are different, making this comparison a worthwhile exercise for decision makers.

Feature Comparison

This entails an extensive feature comparison, and it covers measurable differences.

Aspect	Yext	Uberall
Publisher Network	200+ directories, search engines	125+ online directories, including Google, Apple Maps, Facebook, Yelp
Listings Management	Extensive, but 50-60% data loss risk when switching; API-enabled	Supports voice search optimization, integration issues reported
Reputation Management	Generative Review Response, first-party review feedback, high fees	Integrated inbox, AI-powered review assistant, templatized responses
Local SEO	Rank Tracker, Store Locator Pages, AI chatbot, enterprise-focused	Store locators, structured data, URL formatting, Locator API
Local Analytics	Strong SEO/listing analytics, lacks location-level rank tracking	Visibility/conversion metrics, basic, needs improvement in granularity
Reseller Support	Integration/partnership programs, limited post-partner support	Custom/co-branded white-labeling, no prospecting tool

Local Listings Management: Uberall shows your business info in many places. Basically, it’s casting a wide net. Yext likes to link directly to web search tools; Yext leverages its Knowledge Graph to ascertain that your data is accurate on primary sites.

Reputation Management (Review Handling): Uberall collects all your reviews in one place. Yext gives you really deep info on your reviews and what people are saying.

Location Data Management & Synchronization: Uberall makes sure your business info is consistent over multiple directories. This means your name, place, and hours will be correct all the time. Yext uses its Knowledge Graph to ensure that your info is accurate all over the web.

SEO Features: Uberall gives you SEO tools to help make your website and listings more visible in web queries. Yext leverages its data to enhance your ranking on a search.

Analytics & Reporting: Uberall features fairly simple reports to check on your development. Yext deep-dives into your data to grab key info.

Integrations: Uberall and Yext Integrations with key tools for a seamless work feel.

Yext’s wider set of features (such as AI-algorithms chatbots, and advanced learning analytics) makes it more appealing as a total solution for large enterprises.

Uberall, on the other hand, offers fewer features but targets its core features, with a strong emphasis on ‘Near Me’ experiences, which best benefit many businesses.

More recently, Uberall has had a 2025 Road Map with a focus on Location Performance Optimization and AI integration.

This suggests Uberall is enhancing its offerings, which may reduce the feature gap with Yext.

Similarly, Yext’s blog posts on AI-related terms for marketers show Yext is focused on advanced features, but the specific elements of these offers that distinguish them are not yet evident in comparison.

Feature Deep Dive

Uberall’s Digital Experience Management (DXM) Platform:

Uberall gives DXM or Digital Experience Management Software tools to shape the way people experience and perceive your brand online. This involves creating a wonderful connection between your business and the consumer, no matter where they find your business online.

Uberall’s DXM corresponds to a centralized platform that integrates all the points through which people can find you with your online identity all consistent and aligned.

• Location Finder: They enable people to discover their spots with speed so they display hours, maps, and phone numbers for easy access.
• Client Links: Uberall connects you with potential customers. You can communicate with them, respond to any inquiries, and encourage commentary and feedback regarding your establishment.
• All Together Now: The collation of all data by Uberall makes it very easy to check on your performance and decide where to take corrective action. 

Yext’s Knowledge Graph:

Yext employs a Knowledge Graph. Think of it as a super brain holding onto all your biz data. It knows your name, place, hours, and more. It then sends this information out to all the spots people search for.

• Data Is King: The Knowledge Graph pulls together your data and keeps it accurate and uniform across the web; thus, building more trust from web search engines.
• Direct Links: Yext links directly to Google and Bing, giving you more control over how your business appears online.
• Increase Your Representation: By keeping your data accurate, Yext helps you get ahead in the web search results, which equates to more eyeballs on your business. 

Pricing Analysis

Pricing is a key distinguishing feature, with notable differences identified:

• Yext: Generally regarded as expensive, Yext’s weekly billing and annual commitments often feel costly. Reviewers complain about the expense, especially for small business owners, with the overwhelming takeaway being value for their dollars spent from the user fee, not the monthly fee, was not what they had expected.
• Uberall: Provides a greater range of pricing flexibility with three basic pricing plans. It does not have any major hiccups related to pricing in the review feedback area, although pricing is somewhat opaque, there is a collective feeling that it is more reasonably priced and more budget-friendly to small businesses.

Neither of the sources I looked at offers free or trial versions, at least according to some sources, and both sources reflect the view from users that Uberall provides a lesser financial burden, as opposed to Yext, which relates to their targeted audience of smaller businesses.

Pricing and Plans

Yext has built a strong reputation established on the more expensive side of pricing, as it is often viewed as a blocker for small to medium-sized businesses with annual commitments and constant complaints regarding cost versus value.

Uberall has some pricing options that are more flexible, although they do not always offer transparency on the costs and present feedback from users that their platform is much more affordable, making it a more reasonable option for businesses keeping a close eye on their budgets.

The complete price lists for Uberall and Yext are kept hidden from public view. Often, offerings only get revealed on request; hence, there is no way to know which gives you the best deal.

• What Changes The Price?:
  • Number of Locations: More locations mean you pay more.
  • What You Want: The more tools you want, the higher the cost.
  • Length of the Agreement: You’ll get a good price if you can commit to a long time.
• What Is It Worth?:
  • Check what tools each plan offers.
  • Read what other business owners think about each tool.
  • Take into consideration what you actually need for your business.

Uberall: So far, Uberall seems a cheaper option for a small business with limited locations. However, high pricing comes into play as more locations and more tools are required

Yext: Yext might cost more upfront, but the right data across the web may make it worth the money.

Ask them: To find out for certain, you better call Uberall and Yext. Tell them what they need and ask for a quote based on what you need and for your spots. 

Uberall Contact: [Uberall Contact Info Here]
Yext Contact: [Yext Contact Info Here]

User Reviews and Ratings

Now, let us see what real users say about Uberall and Yext. We will consult reviews from G2, SoftwareSuggest, and Software Advice.

• Uberall: People love the ease of use of Uberall and the brilliant customer support. While some claim some elements of Uberall could be more in-depth, the app ticks many boxes.
• Yext: Yext is praised for its accuracy in maintaining data. People enjoy that this connects directly to search engines. Some found it a bit hard to learn, while others criticized it for being slightly beyond their budget.

To sum up:

• Easy To Use: Folks say Uberall is easy to use.
• Client Help: Uberall seems to have great client help.
• Data Is King: Yext is best for data that is right all the time.
• Hard To Learn: Some find Yext hard to learn.
• Cost: Yext may cost more than Uberall.

Pros and Cons

Let us break down the good and bad of each tool.

Uberall:

• Pros:
  • All-in-one tool
  • Easy to use
  • Good client help
• Cons:
  • Some parts may not be as deep
  • Prices can go up fast

Yext:

• Pros:
  • Links to lots of spots
  • The data is very right
  • Strong Knowledge Graph
• Cons:
  • Can be hard to learn
  • May cost more

Feature	Uberall	Yext
Pros	All-in-one, easy-to-use, great client help	Lots of links, data is right, strong Knowledge Graph
Cons	Some parts are not as deep, prices can go up fast	Hard to learn, may cost more

Integrations and Compatibility

Both Uberall and Yext will link to other tools. These links help align your local SEO with your other work tasks.

• Uberall: Its tools are linked to tools such as Salesforce and HubSpot. It’s good with sales and communication with clients.
• Yext: Connect this to its tools like Google Analytics and Facebook, so you can see how people found you online.

Ensure that the tool you pick interlinks with those tools that you use mostly. It will save you time and ease your workflow.

Customer Support and User Experience

Customer service and satisfaction are critical pieces to note, as there are some takeaways:

Yext: User reviews accessed by Capterra state the general customer support rating is 4.0 (5), which praised the responsiveness of support in the early days but criticized the support process after the sale and onboarding period. Some generalized actions with favorable ratings include the ease of use rating (4.3) and time-saving features. Users generally criticized the high price compared to other companies and the interface, too few or delayed updates.

Uberall: Rated higher for customer service with a rating of 4.8 out of 5.0 on Capterra. Most users praised the quick support and customer service, and helpfulness of the onboarding process. Other general praises were for the easy-to-use dashboard, quick-to-update area (time-saving), and tracking area. Users criticized technical hiccups, like the dashboard area and the integration of Google My Business.

User satisfaction ratings also support this, with Uberall at 4.6 out of 5 (34 reviews) and Yext at 4.2 out of 5 (114 reviews), so this is an indication that Uberall clients are generally more satisfied than Yext clients; however, Yext does have more data points.

Use Cases and Target Audience

Here are the ideal target markets and best use cases:

Yext: Best suited for large corporations with deep pockets, per its wide range of features and tools made for enterprises. They provide for global, multi-location businesses spanning the breadth of verticals, including small and medium enterprises. While they are committed to searching for small and medium enterprises, the cost is too prohibitively high to appeal to those types of business scenarios.

Uberall: Better suited for specific category-focused businesses such as finance, retail, food and beverage, and automotive, as well as small to medium businesses needing cost-effective solutions. They have put more focus on core functions and have a really intelligent support model, which is ideal for companies that want reliability and affordability.

Yext has a serious risk of data loss when attempting to change provider or cancel, which shows a 50-60% possibility based on how they do their sync; you will just lose that risk if you cancel, because of needing a subscription to use their sync method. To my knowledge, Uberall has not showcased similar complaints, especially for an ongoing subscription service that allows for business continuity in ownership of their data, which can be important for exclusive long-term use in the event of future provider changes.

Features and Functionality

Yext offers a comprehensive suite of features, including advanced tools like AI chatbots, extensive analytics, and a larger publisher network of over 200 directories.

This makes it suitable for businesses needing a broad range of functionalities.

Uberall, on the other hand, focuses on core functionalities such as location data management, review management, and store locators, with a strong emphasis on ‘Near Me’ experiences and covering 125+ online directories, which may suffice for many businesses.

Alternatives to Uberall and Yext

Not sure about Uberall or Yext? There are several other options.

• BrightLocal: A straightforward instrument for monitoring visibility in local searches.
• Moz Local: A user-friendly platform that helps your business get on multiple listings.
• Semrush: A tool with plenty of SEO options, but it also has a foothold in local SEO.

Check these tools to see if one works better for your business.

Recent Developments and Trends

Both companies have made immense progress on their platforms as of June 11, 2025.

Uberall’s plan for 2025 includes Location Performance Optimization, as well as AI, with the aim of better analytics and user experience.

Yext also just released its Q4 2025 financial results and will share Q1 2026 results shortly with a significant focus on AI-related features, as indicated in its recent blog posts.

All signs suggest that both companies continue to invest in innovation, but it is not yet fully clear what either board means in terms of the comparison.

Conclusion

So, Uberall vs Yext, which one is for you?

In Conclusion, your experience with either Uberall or Yext will depend on your business’s size, your requirements, and your budget.

If you have a large national brand with many locations that wants to take advantage of the myriad feature sets offered by Yext and can afford the higher pricing of Yext, Yext may be the best choice for you, although costs and support issues are worth considering.

If you are a small to medium business, and even more likely if you are a business in a specific category of industry, Uberall will offer you more value at a lower price point, and the support is considered superior, putting Uberall as the recommended option.

The risk of loss of our data with Yext should also be weighed; based on the risk of loss of data, Uberall becomes the long-term solution.

Click here to request a demo from Uberall!

Click here to request a demo from Yext!

Read Also

• Content SEO vs Technical SEO: An In-depth Comparision
• 6 Key Pros and Cons of Search Engine Optimization
• Which CMS Is Best For SEO? (New 2025 Data)
• SEO Consultant vs SEO Agency: Which One is Better to Hire?
• How to find a Good SEO Consultant: 5 Questions to Ask

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