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In this article, we are discussing Why JSON-LD Is the Best Format for Implementing Structured Data.
In Brief,
“This is because it’s typically the easiest to adopt and manage for website owners,” All three supported formats are acceptable to Google as long as they are valid and implemented according to the feature’s documentation”.
Why JSON-LD Is the Best Format for Implementing Structured Data
Unless otherwise specified, Google Search supports the following formats for structured data.
JSON-LD is usually the format that is easiest for you to implement and maintain, but all three formats are acceptable to Google as long as the markup is valid and implemented according to the feature’s documentation.
Formats
To Generate JSON-LD dynamically, Use Google Tag Manager
Without changing any code, you can manage the tags on your website with Google Tag Manager.
Use Google Tag Manager to create structured data and take the following actions:
- – Configure and set up Google Tag Manager on your website.
- – Update the container with the new custom HTML tag.
- – In the tag content, paste the desired structured data block.
- – Set up the container as described in your container’s admin menu in the Install Google Tag Manager section.
- – Publish your container to the Google Tag Manager interface in order to add the tag to your website.
- – Verify your implementation.
Making use of variables in Google Tag Manager
To include page content in your structured data, Google Tag Manager (GTM) supports variables. Instead of copying information into GTM, use variables to extract structured data from the page.
Copying data into GTM increases the chances of a mismatch between the structured data entered through GTM and the page content.
For example, by defining a “recipe_name” custom variable, you can dynamically generate a recipe JSON-LD block that uses the page title as the recipe name.
function() { return document.title; }
Then, in your individual HTML tags, you can use “recipe_name”.
We recommend developing variables to collect all the required data from the page using variables.
The following is an example of a custom HTML tag:
Article source: Google Search Central
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FAQ
Why do we need JSON-LD?
Thanks to JSON-LD, search engine spiders are able to better understand the intent of a specific entity. All the hipsters in SEO are using it. Google announced in early 2015 that it would begin accepting JSON-LD as a type of structured data.
Is JSON-LD structured data?
Google has stated that they prefer JSON-LD for structured data.
Why does Google prefer JSON-LD than other structured data types?
Another advantage is that JSON-LD is not intrusive structured data. Structured data is not intrusive because it is kept separate from the HTML code. Structured data simplifies analysis, troubleshooting, and updating because it is simple to develop and manage.
What is JSON structured data?
The text-based representation of structured data based on the JavaScript object syntax is known as JavaScript Object Notation (JSON). It is often used in web applications to transmit data (such as sending data from a client to a server so that it can be displayed on a web page, or vice versa).
