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In this article, we are discussing what the new Google guidelines for content produced by AI suggest for SEO.
Google may have faltered with its Bard announcement, but it made up for it (at least to me) with a subsequent announcement in early February- its new search guidelines on AI-generated content.
For some time now, it seems that Google has backed up the claims made by several influential SEOs:
Whichever method you choose, it doesn’t matter as long as the content you produce is useful to readers, not just search engines.
I’ll approach this topic from a few different perspectives and try to answer the question: Now that Google has made its vision clear for all to see, where do SEOs go from here?
- The merging of AI and Google.
- he warnings to take into consideration when using AI for content.
- Currently, SEOs must acquire certain skills
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What the new Google guidelines for content produced by AI suggest for SEO
The Merging Of Ai And Google
It should surprise no one that Google and Microsoft are using AI-powered content to deliver Bing search results.
Google has reportedly been using AI for a very long time, according to its own guidelines.
The extent to which AI and machine learning have changed the PPC landscape is well-known to paid search marketers.
These businesses probably anticipated that when AI became widely accessible, a turning point symbolized by the launch of ChatGPT, people would use it for content production.
People cannot be ordered to stop using it.
Instead, the two search engines are competing to position themselves as trusted curators of AI content.
For me, it has always been important to focus on creating valuable content. Now it’s clear:
Google follows the same standards.
Since both humans and AI are capable of creating spammy content.
It would be like claiming that since you didn’t come up with the solution yourself, the calculator’s results are bad.
And, with regards to links specifically, we’ve already discussed the “spam versus quality” debate.
Despite the technology involved in its creation, Google is still primarily concerned with useful content.
The Warnings To Take Into Consideration When Using Ai For Content
Google won’t penalize you if you incorporate AI into your arsenal of tools for building meaningful content.
The point is, it’s tempting to abuse these tools.
You will not be allowed by Google to publish ChatGPT and complete it in one day.
Like all tools, ChatGPT and its competitors are just that: tools that should be used by people.
If not, whatever you feed will only serve as a means of aggregation and withdrawal.
You don’t give users anything new.
I can imagine, for example, shoddy use cases where marketers use ChatGPT to fill in space for thousands of otherwise identical franchise door pages and call it a day.
I’m sure it won’t work, but I’m not sure how the penalty will be assessed, nor has Google said yet.
- If Google finds out that you are using AI directly for ranking, will there be a human penalty?
- Will artificial intelligence modify some of its algorithms to detect instances of cheating?
- Is anyone honestly trying to fix something that may result in a manual penalty?
As most SEOs know, white-hat businesses have sometimes fallen prey to Google’s algorithms in the past?
Any significant modification to the algorithm raises concerns that it could have a significant impact.
The section of the guidelines regarding AI disclosures that I found most unclear (and concerning) is this.
Google suggested that you “consider” adding this, which is a weird gray area that instills zero trust in marketers.
Regardless of your point of view, AI is positioned as a powerful tool for content production.
SEOs who are still learning the details should take their education seriously.
With the advent of AI-generated content, talented copywriters and marketers will have a huge advantage in competing against the impending flood of sloppy, shoddy content.
The more easily Google can distinguish between content with real value, the more crafty writers can add.
Creating a baseline with AI-generated content is faster, but it still only serves that purpose.
Currently, SEOs must acquire certain skills:
- Create useful contributions.
- Cite reliable sources (keep in mind the initial list of keywords or clever suggestions for the content summary).
- In the refinement phase, they combine their specialized expertise and research to create truly original and meaningful content.
SEOs need to be familiar with user psychology and concepts so that they can use them to easily and legitimately add value.
Ultimately, SEOs would be better off using AI more often, even to speed up block-and-tackle tasks.
They will be more familiar with the publishing environment, the potential of AI, and perhaps most importantly, its limits.
The Goal Is To Provide Useful Content To Users
At its core, AI-generated content is a modern update to a time-honored philosophical SEO tug-of-war.
You can try to cash in on the ego and use quick fixes to get ahead, or you can create top-notch websites and content with excellent UX across all platforms.
Google has made its position known.
Marketers who stick to their guns and use customer understanding to create value will stand out.
Although the applications may change, the purpose remains the same.
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How does AI content affect SEO?
AI is a great tool for data analysis, which is crucial for developing a successful SEO strategy. With AI-powered SEO software, you can act more quickly and effectively on topics such as identifying content gaps and identifying trending topics. They go together like AI and SEO and SEO and AI.
Is AI generated content good for SEO?
The impact of AI-generated content on SEO is undoubtedly multidimensional. First and foremost, the effectiveness of AI-produced content will determine how it affects SEO. If the content is of high quality, it can increase the ranking of the website; However, if the content is of low quality, it can harm the SEO of the website.
What does Google say about AI generated content?
Google clarified its position.
Our spam policies are violated when automated processes, including artificial intelligence (AI), are used to create content with the primary purpose of influencing search engine rankings. “Having said that, it is important to understand that not all automation-related uses, such as AI generation, are spam.
Can Google recognize AI generated content?
As long as your content is created for people first, not search engines, Google AI can detect the content, but it will not affect your ranking.