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In this article, we are discussing What are Exact Match Domain Systems.

Not taking the ranking of your website seriously is nothing less than stupidity in today’s time and with this, it is also true that getting your website ranked in the top position in Google is as easy as before. 

Today in this article we are going to know about the 4th Google Ranking Signal – Exact Match Domain Systems.

If you want to provide a better ranking of your website or you are making every possible effort on your website, but still, it is not ranking in Google, then these 19 Google Ranking Signals are told by Google for you. 

It is very important to know about because these are the ranking signals that Google uses to rank a website.

Today in this article we will discuss the following questions related to Exact Match Domain System

• What is an Exact Match Domain System?
• Why is there a need for an Exact Match Domain system (EMD)?
• How does the Exact Match Domain System work?
• What is the impact of the Exact Match Domain System on SEO?
• How should your website be optimized for the Exact Match Domain System?

Let us now discuss these questions one by one and try to understand how the Exact Match Domain System ranking signal plays its role in ranking a website.

What are Exact Match Domain Systems?

This ranking signal reduces the effect of the keywords present in the domain name, so that people who have deliberately made their websites by purchasing domain names with keywords, do not rank as much. 

The Exact Match Domain System ranking signal was launched on November 29, 2012, as an update. 

Matt Cutts also tweeted about it in his unique style.

Why Exact Match Domain System Is Used?

It is very important for you to understand this ranking signal carefully, otherwise, you will miss a lot.

Google’s Core Ranking Algorithm considers the keywords present in a domain name as a Ranking Factor and this is also true.

Suppose there is a website www.bestdentistinnewyork.com then Best, Dentist, In, New York keywords are present in this domain name. 

Now if you need a dentist tomorrow, then you will search on Google best dentist in New York.

Now according to this Ranking Signal in Google.

It will rank this www.bestdentistinnewyork.com website on the Best dentist in New York keywords and Google also does this. 

The idea of this was taken up very quickly by the SEOs of earlier times, so Google created this Ranking Signal – Exact Match Domain System.

Read This: What is SEO?

How Does Exact Match Domain System Work?

Now it is not that the Exact Match Domain System reduces the rank of every website whose domain name contains keywords. 

Most of the people who buy domain names with keywords focus less on the content of the website. 

They think that there are keywords in the domain name, so Google will rank the website.

These EMDs (Exact Match Domain System) updates target only those websites which have keywords in their domain name but there is no life in the content published by them.

Now coming to the main question of this ranking Signal, what is the effect of the Exact Match Domain System on SEO –

How Does Exact Match Domain System Affect SEO?

Affiliate Websites, Blogs, and Business websites mostly choose such domains which contain keywords and this process is natural. 

Your website may also have keywords in your field, but there is nothing to worry about because Google is not angry with all those websites which have keywords in their domain name.

If this were the case then Amazon is also a Keyword, Facebook is also a Keyword and if it goes by law then Google should not show facebook.com for a Facebook keyword. But Google doesn’t do that.

This Ranking Signal is active on those websites whose content quality is low. 

Therefore, if your domain name has keywords and the content of your website is weak or your content has thin quality, then the algorithm of the Exact Match Domain System will lower the rank of your website.

Now we come to the last question related to this Ranking Signal – Exact Match Domain System, how do we optimize our website for this ranking signal –

Read This: 15 Best SEO Affiliate Programs For Earning Extra Income

How Can Your Website Be Optimised For The Exact Match Domain System?

Exact Match Domain System is a continuously running system, so if you remove the deficiency of your website, then your website can avoid being penalized by Google’s Exact Match Domain System algorithm. 

You reduce the spelling mistakes of your content and the keywords used in an unnatural way or completely stop it so that you do not have to be affected by more updates in the future.

You do not need to get a new domain name for your website, just improve your content and remove all the problems related to the quality of content and the Exact Match Domain System will stop lowering the rank of your website.

Conclusion

In this article, we are discussing What are Exact Match Domain Systems.

Friends, this was Google’s 4th Ranking Signal – Exact Match Domain System, in which we understood that just by adding keywords to our domain name, our website will not get a good rank. 

For this, you will also have to do work worth these keywords.

For the keywords for which you have purchased your domain name, it is important that you also discuss topics related to those keywords in your website, otherwise, your website can be punished not only with EMDs but also with many other algorithms.

If you have any opinion or question related to this Ranking Signal, then do share it with us through Comments. Your Feedback is useful to us.

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