July 2022 Google Product Reviews Update Rolling Out

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In this article, we are talking about the July 2022 Google Product Reviews Update Rolling Out.

Google fully validates the July Google product review update 2022, which ranks fourth in a number of updates targeting the lowest quality reviews, and is now rolling out in full.

July 2022 Google Product Reviews Update Rolling Out

By the way, it started on July 27 and it is being said that it will end within at least 2 to 3 weeks.

For the release of the update, Google took to Twitter and made this announcement by linking to the official page for search ranking updates on Twitter Google.

If you think this Google announcement is a surprise to you, that’s because it is. 

Talking about the last several years, all the algorithm changes that come to Google come without any warning. This includes all the product review updates so far along with the old updates.

If we look at it in a positive way, it’s a bad thing, because whenever an algorithmic update comes along with it comes a chance of improving the ranking, especially if the last update hurts you deeply.

That is why you need to know the complete information about the July 2022 product review algorithm change here.

July 2022 Google Product Reviews Update Rolling Out

What Has Changed?

Today’s update from Google is a refinement of Google’s product review algorithm that was introduced in March 2021.

This algorithm was created by Google keeping in mind that the algorithm is designed to reward reviews that share in-depth research rather than thin content that summarizes the information found on a manufacturer’s website.

Today’s update doesn’t include any new guidance at all. Websites that publish product reviews are encouraged to continue to focus on meeting Google’s stringent criteria for high-quality content.

If we try to understand it in a nutshell, Google wants to see that you have personally tested and used the product you are reviewing for the first time.

You can easily explain this to Google and your readers by including quantitative measurements, benefits, and drawbacks, comparisons with other products, etc.

Rewriting the same content that is already on the web will not cut it. Google is now prioritizing reviews that provide unparalleled value, up to which original photos will be practically mandatory.

Will I be affected?

The only thing you have to note is that if you don’t publish product reviews on your website, this update doesn’t apply to you at all. This is not a major update that may affect search results whatsoever.

If you sell products that customers can review on your website, this update still doesn’t apply to you at all because it’s not considered the same thing as a review article.

This update does apply to select websites that publish long-form product reviews such as those seen on websites such as Wirecutter and CNET.

If you notice that the ranking of product review pages fluctuates in the coming weeks, it could be because of the July 2022 product review update.

If it is having a negative effect on you, then start improving the quality of your product review submission by following Google’s guidance in the best way.


In this July 2022 Google Product Reviews Update Rolling Out, informative article.

I hope your all doubts should be clear about this product review update.

If you really like this article please comment and don’t forget to share.

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What is the latest update in SEO 2022?

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Sunny Grewal

Practitioner of SEO and digital marketing. Truly love to help those people who learn to grow online with organically. You guys will learn SEO present applicable tactics on this blog. Founder of Seowithsunny, Digicnet & Electriccarways.

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