How To Use Google Keyword Planner Adword: Fully Explain

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If we’re talking about keyword research, there are many tools available on the internet today that can help you to find lots of keywords very quickly and easily.

The Google Keyword Planner adword, on the other hand, is a unique tool.

Google works closely with the search engine and makes every effort to improve the results.

Google Keyword Planner Adword

However, many individuals are unaware of what Google Keyword Planner is.

How do you use it?

How does it work?

If you’re interested in learning more about

In-depth Google Keyword Planner Adwords.

So please take the time to read this post completely.

So, let’s get started…

Keyword research tool

Keyword research is a technique used in search engine optimization to come up with new search terms.

It is the most significant SEO task, as it will help you in finding trendy topics or terms.

You can use a keyword research tool for this work.

The first step in optimizing a website for any certain keywords is to conduct keyword research.

We can use this to determine how much demand there is for a particular keyword and how much competition we will encounter in optimizing our blog for that keyword.

Not only does research provide us an idea of the traffic and competitors that will be going to it, but it also provides us with a lot of ideas for our next blog post.

Ultimate researching and improving the keywords that people use to search for content can help you drive the correct traffic to your site.

We used trending keywords to rank our article.

Google keyword search

Google is the most popular search engine, and any blogger who publishes a blog believes that his or her post should be ranked in Google’s search engine.

Many such initial parameters have been produced on their part in order to get your article ranked in the Google search engine, ensuring that they get any post ranked on their search page.

As a result, every time we produce a new blog post, we should pay more attention to Google than to other search engines, and by filling in its parameters, we should demonstrate that our post is good in Google’s eyes.

When you’ve discovered your keyword, it’s critical to check out the posts and keywords Google is ranking on the search page that is similar to it.

Because if your content appears on the first page of Google’s search results, your website will receive a massive amount of traffic.

We may employ the maximum number of visitors that come to our website in whatever way we like.

For people who identify keywords related who easily rank on Google, Google provides free keyword research tools.

Google Keyword Planner is the tool.

What is a Google keyword planner Adword?

Google Keyword Planner is a free keyword tool that aids in the discovery of the main keyword for Google Ads and the planning of ad campaigns.

It also provides useful information on the keyword.

Such as search volume, impressions, competitive score, and cost-per-click (CPC), among others.

Although it has been made keeping in mind the advertiser, you do not need to advertise to use it.

I’d like to point out that Google Keyword Planner used to be called Google Keyword Tool.

Google used to be a part of AdWords, however, in 2018 Google made a change.

Its name was changed from Google AdWords to Google Ad as a result of this.

In addition, the Google Keyword Tool was upgraded and renamed Google Keyword Planner.

It was also updated to include the AdWord Traffic Estimate Tool.

This is how Google Keyword Planner became a powerful tool.

However, there is a really simple tool here that is extremely easy to use.

The unique feature is that it is completely free.

You can use it to locate suitable keywords for your company and product.

And targeting them can run ad campaigns.

If you’re a blogger or you have a YouTube channel, you can utilize it for keyword research as well.

But how do you do it?

As a result, we’ll go over it step by step below.

1. Requirement for use:

The Google Keyword Planner is a simple tool to use. You’ll need a Gmail account and a second Google Ad account for this.

Why is the Google ADS account important?

Is it truly the most important tool, given that Google Keyword Planner is included?

Therefore Keyword Planner cannot be used without an ad account.

2. Gmail id:

To utilize Google’s services, you must have a Gmail account.

Because you can’t log in without a Gmail account.

You will already have a Gmail ID if you use any of Google’s services.

Because Gmail is a universally used online service.

You must, of course, be utilizing it as well.

If you don’t have an email address yet, you can quickly create one Gmail id, and all  Google’s services will be available to you for free.

3. Google AdWords login:

If you still don’t have a Google Ad account, you can set it up in less than 5 minutes.

Simply open Google Ad in your browser.

And sign in using your Gmail account.

The setup will begin as soon as you log in.

Some Google inquiries will have to be answered one by one.

 For example, what is the name of your company?

What is your website’s URL address?

What is your mobile number?

What are the keywords associated with the messages you’re sending?

What method will you use to make the payment?

You must always include the name of your blog or YouTube channel in your business name.

If you like, you may also write your own name.

Similarly, the link to the blog and YouTube channel must be placed in the column holding the website address.

After you’ve gone over all of the details, click Next.

Finally, an advertisement will be created for you to use if you really want.

Otherwise, you can leave it off.

In the above tools, after you’ve completed the setting, you’ll see a new option called Keyword Planner.

You can use this link to use Google’s keyword planner tool.

Note: One disadvantage of Google Keyword Planner is that it does not work well on mobile devices.

Use your laptop or PC to the fullest advantage.

How to use Google Keyword Planner AdWords?

The Google Keyword Planner is a pretty simple and basic tool.

Which is very easy to use.

If you want to conduct keyword research for your blog or YouTube channel, you must be familiar with its characteristics.

So, let’s have a look at how to use Google Keyword Planner step by step.

1.Google Keyword Planner sign up

To begin, go to your phone’s or laptop’s browser and open Google Chrome.

Google Keyword Planner Adword

I said Google Chrome because that is Google’s browser.

Google Keyword Planner is more supportive of this.

Then go to the Google ADS page on your browser.

Google Keyword Planner Adword
Google Keyword Planner Adword

After that, log in to your Google Ad account with your Gmail ID and password.

Google Keyword Planner Adword

2. Open Keyword Planner tool

After logging in, go to the upper right corner and choose the Tools and Settings icon.

Then select Keyword Planner from the drop-down menu.

The Keyword Planner tool will open when you click, and you will see two alternatives.

Google Keyword Planner Adword

The first option will be to Discover New Keyword, and the second will be to Get Search Volume and Forecast.

Google Keyword Planner Adword

Choose the first option if you wish to find fresh keywords for any blog article or YouTube video.

Click the second option if you want to check your search volume, CTR, add cost, and so on.

By the way, the second option is for the advertiser.

If you wish to advertise using a keyword as a target, you can learn about  Impressions, Clips, and CTR.

But, returning to keyword research, can you tell us how to use Keyword Planner to do keyword research and identify new keywords for your blog posts and YouTube videos?

To do so, select Discover New Keyword from the drop-down menu.

After that, you’ll have two choices: start with a keyword and then select your preferred option from the start with the website.

Google Keyword Planner Adword

3. Start keyword research 

By the way, the second option is for the advertiser.

If you wish to advertise using a keyword as a target, you can learn about  Impressions, Clips, and CTR.

But, returning to keyword research, can you tell us how to use Keyword Planner to do keyword research and identify new keywords for your blog posts and YouTube videos?

To do so, select Discover New Keyword from the drop-down menu.

After that, you’ll have two choices: start with a keyword and then select your preferred option from the start with the website.

4. Discover new keyword 

After you’ve chosen your focus keyword, language, and nation, click Get Started. A new page will open in front of you, with several new keywords connected to your focus keyword, which you’ll have to click on one by one. The correct keyword details will also show.

On this page, you’ll find information about the keyword, such as Monthly Search, Competition, Lowest bid Price, Highest Bid Price, and so on.

Google Keyword Planner Adword

However, you must simply focus on the average monthly search volume and select keywords with a high search volume. You can search for your keywords in a variety of methods to get better results.

Google Keyword Planner Adword

You may see a lot of options on this page, but this is simply a countless number of options; there are many other options that are very crucial for keyword research.

However, how you use them is entirely up to you.

SEO Keyword Metrics.

1) The size of the search.

Since the early days of SEO, search volume has been an important metric. It is a measure of how often a particular set of keywords are searched for.

You can decide whether your keyword is worth following or not by checking the search volume. Low search volume may indicate that there is no market or that you are using the wrong keywords.

Search volume is a common feature of SEO tools. Additionally, you can get it directly from Google’s Keyword Planner.

2 keyword trends.

The term “trends” refers to a collection of data that you can get from Google Trends, although some SEO tools have their own algorithms for calculating this data.

Keep the following trends in mind for each keyword.

  • interest accumulation.
  • Interest by sector.
  • related inquiries.

On the Google Trends home page, you can easily find all of these by doing a simple search.

At least for the year referred to here, we can now say that the word has some lasting power. We also know where people pay the most attention to this word.

The combination of the first and second metrics can tell you a lot, but you’re still a long way from hitting a keyword with confidence. You’ll quickly find out that even though you provide those services, the keyword “SEO services” probably isn’t what you want to compete for.

Let’s gradually expand our understanding of keywords by adding more information.

3) Growth of keyword search volume.

Another metric you can get from Google Trends is the growth of search volume. The records date back all the way to 2004 when the search engine first started compiling the information.

Most keywords require much more than this. Just checking to see if your keyword is not decreasing is all needed for this metric. Here is a five-year overview of “SEO services.”

After a hyperactive year in 2016, the market experienced a significant drop, followed by years of steady growth. This is a promising development. But pay attention to a tendency that is beginning to disappear. Let’s use the now-defunct “fidget spinner” trend as an illustration.

4) Keyword difficulty.

Getting to rank for the top positions in SERPs is measured by difficulty. Many tools—many of which we’ll cover at the end—have their own methods for determining difficulty. Most of them will calculate a score after viewing the search results to see:

Domain authority of rival domains.

A number of quality links to top pages.

How often are the top positions changed?

In addition to a large initial investment, link building can take years to complete. Search engines will scrutinize and potentially penalize hasty link-building.

You cannot rank for this keyword unless you commit to it for the long term.

Links are one way of measuring difficulty, but they are not the only ones. When a search returns results with a high difficulty score, it usually means that the top pages will be challenging (and expensive) for a variety of reasons.

For example, difficulty can be an indication of a top site’s age, activity, or amount of high-quality content.

5) CPC.

Another metric to look at before trying to rank for a keyword is cost-per-click. You still need to know what’s valuable to stand out in the SERPs, even if you’re not running ads.

Keyword Planner can help us locate this data.

The columns to the right of our initial search display the degree of competition as well as the cost that marketers are charging users to click on their ads.

Keep in mind that not every visit results in a conversion. Unless your content is incredibly compelling, you’re probably paying hundreds of dollars for each one that leads.

A high CPC indicates that many advertisers are vying for the first position among organic results.

You will find it challenging to rank for organic results if the market is flooded with advertising.

Benefits Of Google Keyword Planner Adwords

An excellent and extremely powerful tool for keyword analysis is the Google Keyword Planner. Several features and advantages set it apart from the competition. Now we will talk about some of the benefits of Google Keyword Research Tool.

Finding the most relevant keywords is made easy with the help of Google Keyword Planner:

Using this tool, you can clearly understand your keywords, whether you run a blog or own a website. When you do a keyword search it will display exact match keywords or keywords that are similar to broad match. Choosing the ideal keywords for your website is easy.

You can develop a successful marketing plan by:

The historical data stored by Google Keyword Tool is massive. After analyzing your keywords your average will be displayed. The volume of searches per month, competition, impressions from organic and paid search, average bid value, and more. You can make effective marketing plans or strategies using this helpful report.

Suitable audiences can be detected and targeted by:

You can do an accurate analysis of your audience using this tool. what your audience wants and needs. You can increase website traffic in this way. Additionally, it can increase the organic traffic of your website.

Google keyword research can help you perform better than your competitors.

You can effectively beat your competitors with the Google Keyword Planner tool. This is the most useful tool to get an accurate report on your competitors. As a result, it is easy for you to defeat your rivals.

Your return on investment (ROI) can be increased by:

With this great and sophisticated tool, you can view keyword analysis as well as keyword performance predictions based on your budget and average bid values. You will be able to efficiently plan your company’s budget as a consequence, which will also help you increase your return on investment.

Keyword planner features

You can see that from several of the images above, which allow you to search keywords in a variety of ways and assist you in getting better keyword results. We have a thorough understanding of the significance of these characteristics.

  1. You can change the country whenever you want throughout keyword research using this option.

2. You can change the language and check the search volume based on the language using this option.

3. You can choose Google search partners if you want to see Google’s terms as well as its search partners.

4. You may also choose a time period to see how many times a keyword has been searched in the last 1 day, 1 month, or 1 year, as well as how much the volume of searches has changed over time.

5. You can hide the vital and non-essential years using the filter.

6. You can use this option to change the column and delete any unnecessary columns, as well as increase or decrease the column’s width.

7. You may also choose Group View if you want to see such keywords as a group.

8. Using this option, you can refine keywords based on several characteristics, resulting in more precise keywords.

Broaden your search 

You can expand the scope of your research with the help of this option.

That is, this feature provides significant keyword recommendations connected to the target term and assists you in selecting the best keyword.

You may add any keyword to the search bar and search several keywords at the same time by clicking on it. Huh.

The benefit of this is that you can easily compare similar years and select the finest keywords among them.

Download keywords file 

After you’ve done your keyword research, you’ll notice the icon in the green circle on the top right, which is the download option. After you’ve done your keyword research, you can download the final keyword data there for free.

However, this option is not available on the smartphone, and there are many other options that the smartphone does not support.

However, you do not need to be concerned about this because Google Keyword Planner does not operate correctly on mobile devices.

Negative keywords 

Now you’re probably wondering what the negative keyword option in the main menu on the left side is for.

As a result, this is a critical option, as it allows you to eliminate unwanted terms and refine your keyword list.

If you run a laptop keyword search, for example, and you don’t want laptops to appear in your keyword list, you may easily exclude them. In other words, negatives can be turned into positives.

To do so, go to the negative keyword, click on the plus icon, and type in both the keywords free and best, then click apply. Both of these keywords will be removed from your list.

Keyword planner accuracy 

When you check the search volume of a keyword, Google Keyword Planner gives you a range rather than an exact amount. The maximum and a minimum number of searches are listed here.

The question now is, what exactly do we mean by this?

So you may use the average for this, which is to combine the least and maximum numbers together and divide by two to get an average figure from which you can estimate the search volume of that keyword.

Keyword Planner was used to displaying accurate figures, but after I turned it off, it ceased presenting keywords that could be searched in Analytics and instead displayed Not Provided or Note Sets.

The main reason for this is said to be user privacy.

However, the truth is that you cannot know the exact quantity using Google Keyword Planner.


In this entire article, we learn google keyword planner adword.

google keyword planner is a free and easy-to-use tool by google for advertisers.

But normally we can find keywords for blogpost and youtube.

So, use this tool for keyword search because it is more authentic than any other tool.

thankyou so much for read my article.

One more thing is that if you really like my article.

So please share this article with your friends

Read Also


Is Google Ads keyword planner free?

You can run your PPC campaign and build a solid keyword list with the help of the Google Ads Keyword Planner tool. You can use Google Ads’ free keyword suggestions and bid estimation tools to help you plan your marketing strategy.

Is google planner free?

Yes, there is a free tool called Keyword Planner. However, there’s a catch: You must have a Google Ads account in order to use Google Keyword Planner. (Follow the instructions, enter a few details about yourself and your company, and you’ll be included.

Is Google keyword planner good for SEO?

Using Google Keyword Planner for SEO. Whatever the purpose of this particular keyword tool, at least as far as Google is concerned, since it’s primarily aimed at people who are running Google Ads, it’s a strong SEO tool and one that you can use Will help you find the keywords to search for. Looking for Ideal to help you rank what you need?

How do I find SEO keywords for free?

There are eight free SEO keyword research tools (along with paid options).
Rank Tracker. To compile the most comprehensive list of keyword variations and assess the SEO feasibility of each one. ,

Rank Tracker.
Google Search Console. 
Google Trends. 
Google Correlate.
Keywords Everywhere

Sunny Grewal

Practitioner of SEO and digital marketing. Truly love to help those people who learn to grow online with organically. You guys will learn SEO present applicable tactics on this blog. Founder of Seowithsunny, Digicnet & Electriccarways.

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